Paid Media Lead

Paid Media Lead (Progression to Head of Paid Media)

If you're working in paid media right now and you know you've outgrown your role, this could be exactly what you've been looking for.

Maybe you're the person who's always fixing messy accounts when you'd rather be building strategy. Maybe reporting feels more like box-ticking than insight. Or maybe you're ready to lead, but your current agency has no clear path up.

This is a rare opportunity to step into a growing digital agency where Paid Media is already delivering strong results
, but the next stage is taking it from "working well" to "best in class." Cleaner account structures. Better testing frameworks. Reporting that tells a story. A team that’s coached and developed properly. And a department built on systems, not last-minute firefighting.

In short, you won't just be running campaigns, you'll be building something that scales.

This agency has built a strong reputation for being practical, commercial, and focused on performance. They work across SEO, Paid Media, paid social, web and CRM, and they're growing fast.

They don't do fluff. They don't do ego. They don't do smoke and mirrors.

Clients stay because the work is good, the communication is clear, and results are always linked back to commercial outcomes.

Paid Media is already a key part of the agency, but now they want to build a department that’s structured properly, scalable, and consistent, without relying on one person being a hero.

That's where you come in.

This isn't a role where you're boxed in and micromanaged.

You'll have real ownership. You'll be trusted to lead. You'll be listened to when you want to improve how things are done.

You'll shape the way Paid Media is delivered, reported and sold, and you'll be joining at the exact moment where you can make a genuine impact.

And if you've been looking for a clear route into a Head of Paid Media role, without waiting years for someone above you to leave, this is it.

This role is built for progression.

• Owning performance across Google Ads (Search, Shopping, Performance Max, Display, You Tube where relevant)
• Planning, building and optimising campaigns end-to-end
• Running audits and turning them into clear action plans (quick wins plus longer-term improvements)
• Improving account structure, testing frameworks and account hygiene across the board
• Supporting paid social where needed (typically Meta, and sometimes Linked In depending on the client)

• Building and maintaining reporting dashboards (Looker Studio)
• Turning performance into insight clients actually understand (not just charts)
• Working closely with SEO and web teams to improve tracking and measurement (GA4, GTM, conversion tracking)
• Spotting funnel weaknesses and opportunities for CRO improvements
• Helping improve landing page performance through better analysis and testing

• Leading Paid Media onboarding for new clients and setting expectations properly from day one
• Joining key client calls and confidently steering performance conversations
• Identifying growth opportunities within accounts (new campaign types, landing pages, new markets, smarter budget allocation)
• Supporting forecasting, budgeting and building retainers that make sense commercially
• Helping clients understand what's working, what's not, and what happens next

• Coaching and upskilling the current Paid Media team, raising standards over time
• Creating and improving internal processes, QA checks, templates and playbooks
• Helping shape hiring plans as the department grows
• Bringing ideas to improve how Paid Media is sold and delivered without over-complicating it

You're commercially minded and care about outcomes, not just platform activity.

You take ownership, follow through, and don't need chasing.

You're confident speaking to clients, including when performance dips, because you can explain what's happening and what the plan is.

You enjoy building things properly. You care about process, structure and standards.…