Regional Sales Director

Regional Sales Director Background to the Business:

The Marketing Centre is the number one provider of Fractional experienced Marketing Directors to ambitious businesses. (). The team consists of 90+ marketing directors in the UK, each of whom has a portfolio of businesses they work for on a permanent part-time basis. All Marketing Directors are experienced senior level, fully qualified, and have experience in both a large corporate environment and in smaller SME’s.

The role of Regional Director has four main strands;
Business Development & Distribution, Sales, Clients and Team.

• Leads are generated from both central marketing campaigns and regional activity. A significant proportion come from referrals.
• Co-ordinate all regionally based business development activity
• Motivate and focus the business development activity of your team members
• Become ‘the face’ of The Marketing Centre within the region and build knowledge and presence amongst the region’s business community
• Build strong relationships with Distribution partners within the region (referral partners)

• Primary point of contact for any new business lead
• Responsible for sales conversion within your region
• Manage the sales process, meeting setting, admin, and follow up to secure the business
• Manage the getting started process and obtain signed contracts
• Manage the relationship for your region with central telemarketing and the marketing team
• Responsible for ensuring CRM is accurate for your region (Hub Spot)
• Take an active role on Linkedin and the Marketing Centre content generation

• Build relationships with all clients in region - target an average 18 month lifespan
• Ensure each client is being delivered value from their Marketing Director and their relationship with The Marketing Centre
• Manage Marketing Directors within each client and ensure there is an appropriate work plan
• Manage successful ‘bedding in’ of new clients, including monthly calls and regular review meetings

• Quarterly 121 with each Marketing Director - build and monitor goals with each team member
• Frequent ad-hoc calls to the Marketing Directors to offer support
• Help the team to have work plans in place for all clients
• Encourage and support team members to work a minimum of 2 days per month on business development activity to build the team portfolio
• Responsibility for regional team meetings and delivery of training/coaching on a monthly basis
• Encourage attendance at TMC conferences
• Build the team to an optimum 12-15 Marketing Directors
• Manage capacity and utilisation of team to 60% - 75%
• Manage skill set mix on team to reflect requirements in your region
• Contribute to recruitment process for the region
• Monitor, review and report on the team’s invoicing of clients on a monthly basis

• Leadership ability
• Relationship development skills
• Consultative selling approach Other useful experience and attributes:
  • An understanding of business issues – especially SME and entrepreneur mind-set
  • Varied sector background to give a broad base of experience
  • Ideally qualified to MBA level
  • Experience of taking a business through sale / exit process
  • Sound understanding of marketing
  • Motivated by winning and achieving results
  • A self-starter, with lots of energy and drive
  • Successful handling of multiple client relationships