Senior Commercial Sales Manager - RF & Electronics

Commercial Sales Manager

Electronic Technology Consultancy | RF Systems & Advanced Electronics

An established and highly respected electronic technology consultancy is seeking a Commercial Sales Manager to drive business growth across commercial markets. This role is focused on expanding opportunities outside of defence, targeting sectors such as communications, sensing technologies, radar, industrial, healthcare, automotive, security, utilities, and space.

This is a senior, revenue‑driving role that combines technical understanding with commercial leadership, ideal for someone who thrives in consultative B2B sales environments and enjoys translating complex engineering solutions into clear customer value.

The business is a recognised leader in their field, with deep expertise across:

• Antenna design and RF systems
• High‑frequency electronics
• Digital signal processing
• Embedded systems

The consultancy delivers innovative design and engineering services to a wide range of commercial sectors, working on technically challenging and high‑impact projects.

• Build, manage, and maintain a strong commercial sales pipeline aligned to revenue and growth targets
• Identify, qualify, and close new business opportunities in RF, communications, sensing, and radar applications
• Drive market expansion in non‑defence commercial sectors
• Analyse market trends, customer needs, competitor activity, and emerging technologies
• Translate complex technical capabilities into compelling commercial value propositions
• Lead customer engagements, sales meetings, presentations, and negotiations
• Work closely with engineering teams to shape solutions and support proposal development
• Develop long‑term customer relationships and strategic accounts
• Provide accurate forecasting, reporting, and pipeline visibility
• Represent the consultancy at industry events, exhibitions, and conferences

The ideal candidate will bring a strong commercial mindset, proven sales success, and credibility within technology‑led consulting environments.

Essential Experience & Skills

• Ideally Degree qualified ( in engineering, physics, or a related technical discipline)
• Significant post‑graduate experience, including in commercial sales or business development
• Proven background selling consultancy or technical services rather than high‑volume products
• Strong understanding of RF systems, wireless communications, sensing, or radar technologies
• Demonstrable track record of closing £1m+ per annum in new B2B service revenues for a minimum of three years
• Passion for developing commercial markets outside of defence
• Ability to understand and articulate customers' strategic, technical, and commercial challenges
• Established industry network across relevant commercial sectors
• Experience supporting R&D commercialisation, from concept through to market delivery
• Excellent presentation, negotiation, and stakeholder management skills