Sr. Revenue Management Analyst; Segment & Channel at Hertz – Estero, FL

The Senior Revenue Management Analyst, Segment & Channel, is responsible for supporting the planning, execution, and optimization of pricing strategies across North America to align with business objectives. This role focuses on optimizing customer segmentation and channel strategies to drive innovation and achieve maximum ROI. The Senior Analyst will deploy various analytical tactics to assess the effectiveness of strategies, refine approaches through a continuous feedback loop, and ensure alignment with market needs.

This role involves working closely with Market analysts/leaders and other internal stakeholders throughout the company to ensure that revenue for all segments and channels is optimized efficiently.

We expect the starting salary to be around $75k, but will be commensurate with experience

• Analyze customer segmentation to identify and prioritize the most profitable channels, tailoring strategies to maximize demand and achieve optimal rate per unit, while considering inventory levels, geographic trends, customer segmentation, distribution channels, business units, and market dynamics to drive sustained growth.
• Utilize analytical testing, such as A/B testing, regression analysis, price elasticity, and sensitivity analysis, to evaluate current strategies and identify opportunities for alternative approaches to enhance performance and outcomes.
• Leverage strategic partnerships and maintain ownership of controls around pricing buckets to ensure effective rate management and maximize revenue opportunities that align with market dynamics.
• Create insights and tools to drive awareness of low rates during periods of strong demand, enabling timely adjustments to optimize high-quality revenue and maintain pricing integrity.
• Cultivate multi-tiered influence across all levels by building trust, setting a clear vision, and strategically identifying and leveraging key opportunities and levers based on business needs.
• Support strategic collaboration between RM, Sales, Competitive Intelligence, Rates and Services, and other constituencies to refine optimal pricing strategies given supply constraints.
• Effectively communicate pricing and yield strategies, test results, and concerns in a digestible manner which drives action.
• Assist in creating, updating, and promoting the adoption of robust processes for revenue management analysts and managers.
• Provide support and guidance to junior analysts, fostering growth and collaboration for organizational success.

• Bachelor’s degree or equivalent required; preferably in Statistics, Marketing Analytics, Operations Research, Business Analytics, or Information Engineering. Advanced degree in fields of study strongly desired.
• 2+ years previous experience in a revenue management and/or market research role required
• Experience with in a complex, demand/supply planning environment utilizing large data sets required.
• Experience in managing workflows, coordinating projects, and overseeing implementation of standard processes required.
• Process innovation and development; management via KPIs
• Proficient in gathering, analyzing, and synthesizing large datasets to relay actionable competitive insights.
• Strong aptitude for evaluating complex competitive scenarios and devising strategic responses to maintain a market edge.
• Proficient communication/storytelling skills especially vertically.
• Strong project management skills able to prioritize tasks and deliver results on time while maintaining alignment with strategic objectives.
• Communication excellence; data synthesis, interpretation, & storytelling
• Process excellence; drives execution
• Personal accountability
• Strong training/coaching ability
• Strong working knowledge of Tableau, Excel, Power Point
• Preferred Strengths in SQL, Databricks environment, and Python
• Results-oriented
• Agile and adaptable
• Intellectually curious and resilient
• Highly analytical and interpersonal
• Strong work ethic
• Innovative and creative
• Motivated and enthusiastic
• Detail and process-oriented

• Up to 40% off the base rate of any standard Hertz Rental
• Paid Time Off
• Retirement programs, including 401(k) employer matching
• Paid Parental Leave &…