User Acquisition Lead - Wealthsimple

Location: Radville

Shape the future of user acquisition at Wealthsimple as the User Acquisition Lead, driving growth through innovative strategies across key digital platforms. This is a high-impact, hands-on role.

Wealthsimple is on the lookout for a User Acquisition Lead to spearhead its growth strategy. Leading a dedicated team, you will take charge of all paid user acquisition efforts, ensuring alignment with overarching business goals. This role emphasizes creativity and analytical rigor, making it ideal for someone who enjoys diving deep into data while crafting strategic campaigns.

Key Responsibilities:

• Develop and oversee user acquisition strategies across key channels

• Lead a small team focused on execution and performance

• Create and maintain a robust creative testing process

• Manage mobile attribution infrastructure and testing strategies

• Collaborate to enhance user conversion rates across onboarding

Requirements:

• 10+ years of user acquisition experience with 5+ in leadership

• Strong background in budget management for Meta and Google

• Expertise in mobile attribution and testing frameworks

• Familiarity with automation and AI for scaling efforts

• Analytical prowess to derive actionable insights from data

Drive exceptional user growth for Wealthsimple through impactful leadership and innovative user acquisition strategies.
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