Paid Media Specialist

Are you the kind of person who sees paid media as a technical system to be mastered, not just a creative exercise?

Do you get satisfaction from diagnosing problems through data, then building repeatable solutions that work at scale?

Do you prefer being measured on the quality and precision of your work rather than how many meetings you attend?

If so, you might be the strategist we are looking for at Foundation.

Foundation is a remote B2B content marketing agency working with SaaS, education, and service brands that expect more than just ad spend: they expect strategic rigor, technical competence, and measurable outcomes. We help ambitious organizations grow through content, SEO, and performance distribution.

This role exists to support and execute the paid media strategies set by our Paid Media Strategists. You’re the person who makes the plan real: building campaigns, managing optimizations, maintaining tracking integrity, and surfacing performance insights across your assigned accounts.

• Comfortable operating across Google Ads, Linked In Ads, Meta Ads, and Reddit Ads — you’re platform-agnostic and pick up new platforms quickly
• Execution-focused: you take a clear brief and run with it without needing to be managed step by step
• Detail-oriented by nature — you notice when something’s off in a campaign setup before it becomes a problem
• Takes ownership of the accounts you’re responsible for, and communicates clearly when something needs attention
• Builds trust through consistency: you do what you say, when you say you’ll do it
• Motivated by measurable outcomes — you care about CPL, ROAS, and pipeline contribution, not just impressions

• Need full creative autonomy or want to own strategy from the ground up
• Prefer staying in one or two platforms rather than working across a full channel mix
• Uncomfortable with ambiguity or fast-moving account priorities
• Avoid troubleshooting tracking issues or digging into data to find answers
• Need constant direction or check-ins to stay on track

You’ll execute paid media programs across a portfolio of 4–6 client accounts, working under the direction of a Paid Media Strategist who sets the overall approach. Day-to-day, you’re the one in-platform: building, launching, optimizing, and reporting.

Core Responsibilities

• Build and launch paid campaigns across Google Ads, Linked In Ads, Meta Ads, and Reddit Ads based on strategic briefs from the Paid Media Strategist
• Monitor daily campaign performance and make optimization decisions on bidding, pacing, targeting, and creative rotation
• Maintain tracking integrity — flag discrepancies, support GTM and GA4 setups, and ensure data accuracy across accounts
• Execute A/B and creative tests defined by the Strategist; document results clearly so learnings can be applied going forward
• Prepare regular performance reports and contribute to client-facing updates with accurate data and clean commentary
• Proactively surface anomalies, opportunities, or issues to the Strategist before they become problems
• Support campaign builds for new client onboardings, including structure setup, audience creation, and pixel/tag verification

• Your campaigns launch on time, are set up correctly, and deliver against the KPIs defined in the Strategist’s brief
• Tracking is clean across your accounts — data is accurate and trusted by the team and the client
• You’re catching performance issues before they’re flagged by someone else
• The Strategist can rely on you to execute without needing to re-explain or re-check your work
• You’re improving — each month you understand the platforms, the clients, and the process a little better

• 2–4 years of hands‑on paid media experience, ideally in a B2B or agency environment
• Proven ability to build and manage campaigns across at least two of:
  Google Ads, Linked In Ads, Meta Ads, Reddit Ads
• Working knowledge of tracking fundamentals: GTM, GA4, pixel setup, and conversion event configuration
• Experience pulling performance data, identifying trends, and communicating findings clearly
• Comfortable working in a fast‑paced environment…