Senior Analyst, Marketing

Description

Why Meridian?

At Meridian our aspiration is to integrate our purpose into everything we do for people, the planet, and communities. We believe that our greatest opportunity is to create opportunity and meet people where they are.

Factor us into your next career opportunity. We want you to grow with us and have an experience that’s different. This is a place where you can expect the unexpected.

Find our story here:

The role: The Senior Marketing Analyst provides proactive, actionable, analytical support and business insight to
marketing department, as well as their stakeholders (LOBs). The role will have significant impact on Meridian’s marketing strategy, as they are responsible for segmenting, deploying and executing the communication of marketing campaigns, product launches and focused research. As a subject matter expert, the Senior Marketing Analyst demonstrates an ability to present complicated analytical material in a concise and compelling manner and, interpret insights in a meaningful way for
management and partners.

The role will support the advancement of analytics and data management, processes, and tools to contribute to the achievement of Meridian’s strategic and in year goals and improve business profitability. In partnership with colleagues, this role will maintain existing marketing reporting while working to improve and refine processes through the integration of AI and automation.

This is an 18 Month Contract opportunity

Key Responsibilities

Analysis & Insights

• Measure the effectiveness of Marketing tactics (paid, organic, brand, email, website, social etc.) while you partner with the marketing team to set goals, measure results, and share actionable insights. Build and develop models that help to accelerate marketing’s long term strategic plans.
• Analyze, prepare and present scheduled reports (i.e. key business performance indicators, and dashboards) and ad hoc reports (i.e. in support of organizational projects or initiatives) for the marketing team, both proactively and upon request.
• Lead the development of management reporting that empowers leaders to take action, by converting data into meaningful information that identifies issues, opportunities and emerging trends.
• Foster cross-functional collaboration across all MCU departments—particularly with Enterprise Analytics & Data, Data Governance and Culture, Member Experience Services, and Sales—to streamline communication, gather data, define terms and conditions, and consolidate information from multiple platforms into a centralized source for segmentation and reporting.
• Leads qualitative and quantitative analysis of relevant industry and consumer behaviour trends to identify revenue opportunities and grow our capital base.
• Assists with the development of various programs by collecting, analysing and collating Member and prospect information ensuring that Meridian delivers a personalized solution that is in relation to their transactional, advice or price-driven relationships while also considering long-term Member value.
• Analyze prospect and Member-level information to determine the effectiveness of campaigns and generate additional profitability-enhancing strategies
• Networks with other like-minded individuals within the Enterprise Analytics and Data community at Meridian, as well as industry events, to keep abreast of new solutions, resources, and analytical techniques

Execution

• Employ Marketing experiments, test-and-learns, A-B testing, etc, with the focus to continually improve our Member experience and increasing KPIs such as response rates, balance growth and cross-sell
• Identify key business opportunities for growth by profiling the existing Member base and assessing emerging needs through industry research and competitive analysis.
• Proficient in leveraging diverse marketing deployment platforms (e.g., Acoustic, Dynamics, Soapbox, internal banking systems, Google, Meta) to scope, segment, and prepare audience lists, ensuring accurate and timely system integration and deployments.
• Primary lead on verifying data quality, personalization, and quality execution across all transactional and Marketing communications and…