Promoter

Overview

Promoter – High-Impact Consumer Engagement Specialist

Contract:

8-week Pilot - Evening Field Work, Thursday–Saturday, Potential Extension to Year-End 2026

Location:

Etobicoke (Toronto, ON) – nightlife district + occasional private events

We’re looking for energetic, confident,
Promoters/Brand Ambassadors to represent premium, reduced-risk nicotine products as part of a bold consumer engagement pilot. You’ll play a vital frontline role in building awareness and generating leads/driving sales activations for Legal Aged Nicotine Users.

This is not a typical promoter role, it’s about sparking curiosity, and helping adult smokers explore better alternatives in a regulated and high-impact way.

As the Promoter, you’ll be the face of the brand at clubs, lounges, and private events in the Etobicoke area (& Downtown Toronto). You’ll engage directly with consumers through non-sales activities, focusing on meaningful conversations, product education, and lead generation.

What's in for you?

• Competitive hourly wage $25/hour plus a lucrative performance bonus program!
• $500 Pilot Completion Bonus.
• Comprehensive Training - We'll set you up for success!
• Sales tools to make an impact and deliver a great customer experience.
• Team culture driven by radical belonging and high-impact results.
• Innovative vision where employee experience is key to frontline success.
• Opportunity to grow your career!

Consumer Engagement

• Create genuine, impactful connections that inspire consumer exploration and understanding.
• Approach adult consumers using icebreakers to drive interest.
• Foster curiosity and highlighting the evidence-based benefits of switching to alternative products.
• Guide registration process and sales where applicable and permitted.
• Maintain professionalism, compliance, and consumer experience standards at all touchpoints.
• Collect feedback and insights to support program optimization.

• Wednesdays (10 AM – 4 PM):
  In-person team training and planning sessions.
• Thursdays to Saturdays (5 PM – 11 PM):
  Field deployment at nightlife venues and events.

• Outgoing & Personable:
  You love talking to people and sparking meaningful conversations.
• Driven by Impact:
  You’re passionate about changing lives and meeting new people.
• Detail-Oriented:
  You follow compliance and understand the importance of delivering a consistent brand experience.
• Flexible & Reliable:
  You’re available in the evenings and weekends without exception.

• 2+ years of proven experience in high-impact, customer-centric roles across retail, hospitality, event marketing, and direct consumer engagement strategies
• Exceptional communication skills in English, with multilingual abilities highly valued
• Confidence in high-energy, nightlife, or event environments
• A collaborative mindset and ability to work within a performance-driven team

PPL is a female-led, purpose-built marketing and sales activation agency that champions the frontline. We believe that people power performance, and that frontline teams are the missing link between brands and their customers. We specialize in bridging strategy and real-world execution by delivering bold, and engaging consumer experiences.

Disclaimer:
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this job. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.