Community and Content Specialist Eugene

Community Experience and Content Specialist job at East West Tea Company LLC. Eugene, OR.

Title of Role:
Community Experience and Content Specialist

Department:
Community Experience

East West Tea is seeking a talented, passionate, and experienced Community Experience Specialist to join our Yogi TEA-m!

The Community Experience and Content Specialist will bring our storytelling to life by designing engaging experiences and creating community content. This is a dynamic, creative role responsible for designing and executing community experiences and crafting localized content that resonates deeply with our North American audiences. Blending content creation, community experiences, and brand storytelling to bring Yogi to life across digital and in-person touchpoints.

Capturing inspiring moments at events to creating engaging local stories for social channels, you’ll help build a vibrant, authentic connection between our brand and the communities we serve.

We are the well-being company that exists to inspire and enhance everyday life through trust and good will. Our guiding principles, beliefs, and philosophies shape our identity. They are the essence of our culture and define how we do what we do.

We are Intentional – we chose to lead with positive intent. Mindful – we are present and aware of how we show up in the world. People – we value and respect all people and communities. Authentic – we are real and transparent with everything we do. Committed – we are committed to quality products while sustaining our planet. Trust – we consistently align our words with our actions.

• We have exceptional wellbeing-focused benefits including health, dental, vision and alternative care, life and disability insurance, retirement, paid time off, company picnics, social activities, and a surprise every so often! Who doesn’t love a surprise?
• This position is preferred to be located in Eugene, Oregon, will potentially consider candidates remotely.
• As a certified B Corp, we’re a company that lives our values every day.
• We work in a LEED certified facility which prioritizes the planet in our daily operations and optimizes our employee experience while at work.
• We prioritize sustainability as a business by embedding it into our values, our strategic priorities, our decision-making, and our resource allocations.
• Our Nourish Market provides employees subsidized healthy lunch and snack options.
• We commit to our purpose in every aspect of our culture.
• We have employees that are committed to “Doing Good” in our community and around the world.
• We are a growing company with products that customers love.
• We believe in investing in you and your growth and development.

Community Experience 40% of time

• Support the planning and execution of community events, activations, and experiences across North American markets
• Collaborate with local ambassadors, influencers, and partners to create authentic brand moments
• Help design event concepts that reflect both local culture and brand values

Content Creation 30% of time

• Own the end-to-end process of content creation- from concept development to creation, scheduling, and publishing across Instagram, Tik Tok, Linked In, and additional platforms
• Capture and produce high-quality photo and short-form video content at community events and activations
• Identify and act on emerging trends to share culturally relevant and timely content

Brand Storytelling 30% of time

• Identify compelling community narratives and transform them into engaging content pieces
• Interview local community members, brand advocates, or retail partners to spotlight their stories
• Localize global brand content for North American audiences, ensuring cultural relevance and resonance

• Bachelor's Degree and 3+ years of relevant experience in content creation and community building
• Minimum of 5+ years of relevant work experience in lieu of degree
• Deep understanding of various social platforms;
  Instagram, Tik Tok, and other platforms algorithms and reporting
• Strong photography, videography, and editing skills (basic video editing software proficiency preferred
• Food…