Marketing Manager
Job in
Eugene, Lane County, Oregon, 97403, USA
Listed on 2026-01-16
Listing for:
Forrest Technical Coatings
Full Time
position Listed on 2026-01-16
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Communications, Social Media Marketing
Job Description & How to Apply Below
We’re seeking a motivated Marketing Manager to support the execution of day‑to‑day marketing activities across the organization. This is a full‑time, in‑office role based in Eugene, Oregon, working closely with a small internal team. The position is ideal for someone who enjoys both creative and operational processes, thrives in a fast‑moving environment, and wants to directly influence brand visibility, customer engagement, and sales enablement.
Key Responsibilities Social Media Strategy & Execution- Lead the launch, management, and ongoing evolution of our B2B social media presence.
- Own day‑to‑day channel management, including content planning, posting, engagement, and performance tracking.
- Capture, edit, and repurpose photo and video content for use across social channels, websites, and digital campaigns.
- Ensure social media activity amplifies key messages, campaigns, and sales initiatives to targeted audiences.
- Design and execute customer advocacy initiatives, including case studies, testimonials, and video content.
- Identify and interview customers to gather insights and feedback for use in case studies, testimonials, reviews, and other advocacy content.
- Own the execution of the annual Net Promoter Score (NPS) survey, including analysis and presentation of insights to leadership.
- Develop and execute an ongoing customerabot marketing program (quarterly or bi‑annual cadence) focused on educating existing customers and reinforcing Forrest’s expertise and leadership in the coatings industry.
- Plan and deliver customer‑focused content and campaigns that re‑engage current customers, support retention, and strengthen(MAX) long‑term relationships.
- Create, manage, and maintain marketing assets such as blog posts, whitepapers, case studies, gated content, and sales materials.
- Own minor website content updates, ensuring messaging supports brand consistency, SEO goals, and conversion objectives.
- Write, format, and publish blog, email, and campaign content using CMS and marketing automation tools.
- Repurpose existing content into social posts, email snippets, and visual assets.
- Extract insights from webinars and events to develop follow‑up content for social and email campaigns.
- Plan and execute event marketing initiatives, including trade shows and webinars.
- Maintain a centralized, organized library of marketing assets, including sales sheets, product labels, and presentations.
- Ensure the sales team always has access to the most up‑to‑date materials.
- Build and manage a detailed marketing calendar that coordinates campaigns, events, and content launches.
- Serve as the primary owner of Hub Spot data accuracy, aligning CRM records with internal systems and monitoring duplicate or inconsistent entries.
- Support basic CRM reporting and dashboard maintenance.
- Document repeatable processes as needed.
- A hands‑on mindset with the ability to think strategically and execute efficiently.
- Strong periodic, editing, and content development skills across multiple formats Statt –b.
- Experience using marketing platforms such as Hub konf Harbor, Google Analytics, Word Press (or similar CMS), and survey tools.
- Comfort working across multiple projects simultaneously while maintaining attention to detail.
- A proactive, self‑directed approach with the ability to manage priorities independently.
- 3–5 years of experience in a marketing role with broad responsibilities.
- Proficiency with design tools such as Adobe InDesign, Canva, or similar platforms.
- Experience with CRM and marketing automation platforms (Hub Spot or equivalent).
- Strong organizational and project management skills.
- Experience in manufacturing or B2B/B2C hybrid environments.
- Familiarity with sales enablement or customer advocacy programs.
Apply now! Start working a set schedule that comes with job security and recognition for the contributions you make!
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