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Marketing Manager

Job in Eugene, Lane County, Oregon, 97403, USA
Listing for: Forrest Technical Coatings
Full Time position
Listed on 2026-01-16
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Marketing Communications, Social Media Marketing
Salary/Wage Range or Industry Benchmark: 60000 - 80000 USD Yearly USD 60000.00 80000.00 YEAR
Job Description & How to Apply Below

We’re seeking a motivated Marketing Manager to support the execution of day‑to‑day marketing activities across the organization. This is a full‑time, in‑office role based in Eugene, Oregon, working closely with a small internal team. The position is ideal for someone who enjoys both creative and operational processes, thrives in a fast‑moving environment, and wants to directly influence brand visibility, customer engagement, and sales enablement.

Key Responsibilities Social Media Strategy & Execution
  • Lead the launch, management, and ongoing evolution of our B2B social media presence.
  • Own day‑to‑day channel management, including content planning, posting, engagement, and performance tracking.
  • Capture, edit, and repurpose photo and video content for use across social channels, websites, and digital campaigns.
  • Ensure social media activity amplifies key messages, campaigns, and sales initiatives to targeted audiences.
Customer Loyalty & Advocacy
  • Design and execute customer advocacy initiatives, including case studies, testimonials, and video content.
  • Identify and interview customers to gather insights and feedback for use in case studies, testimonials, reviews, and other advocacy content.
  • Own the execution of the annual Net Promoter Score (NPS) survey, including analysis and presentation of insights to leadership.
  • Develop and execute an ongoing customerabot marketing program (quarterly or bi‑annual cadence) focused on educating existing customers and reinforcing Forrest’s expertise and leadership in the coatings industry.
  • Plan and deliver customer‑focused content and campaigns that re‑engage current customers, support retention, and strengthen(MAX) long‑term relationships.
Content Creation & Website Management
  • Create, manage, and maintain marketing assets such as blog posts, whitepapers, case studies, gated content, and sales materials.
  • Own minor website content updates, ensuring messaging supports brand consistency, SEO goals, and conversion objectives.
  • Write, format, and publish blog, email, and campaign content using CMS and marketing automation tools.
  • Repurpose existing content into social posts, email snippets, and visual assets.
  • Extract insights from webinars and events to develop follow‑up content for social and email campaigns.
Campaigns, Events & Sales Enablement
  • Plan and execute event marketing initiatives, including trade shows and webinars.
  • Maintain a centralized, organized library of marketing assets, including sales sheets, product labels, and presentations.
  • Ensure the sales team always has access to the most up‑to‑date materials.
Marketing Operations & Reporting
  • Build and manage a detailed marketing calendar that coordinates campaigns, events, and content launches.
  • Serve as the primary owner of Hub Spot data accuracy, aligning CRM records with internal systems and monitoring duplicate or inconsistent entries.
  • Support basic CRM reporting and dashboard maintenance.
  • Document repeatable processes as needed.
What You’ll Bring
  • A hands‑on mindset with the ability to think strategically and execute efficiently.
  • Strong periodic, editing, and content development skills across multiple formats Statt –b.
  • Experience using marketing platforms such as Hub konf Harbor, Google Analytics, Word Press (or similar CMS), and survey tools.
  • Comfort working across multiple projects simultaneously while maintaining attention to detail.
  • A proactive, self‑directed approach with the ability to manage priorities independently.
Qualifications
  • 3–5 years of experience in a marketing role with broad responsibilities.
  • Proficiency with design tools such as Adobe InDesign, Canva, or similar platforms.
  • Experience with CRM and marketing automation platforms (Hub Spot or equivalent).
  • Strong organizational and project management skills.
Nice to Have
  • Experience in manufacturing or B2B/B2C hybrid environments.
  • Familiarity with sales enablement or customer advocacy programs.

Apply now! Start working a set schedule that comes with job security and recognition for the contributions you make!

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

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