Dean of Enrollment Management

Position Title

Dean of Enrollment Management

President

Provides the strategic direction and leadership for the Admissions Department and implementation of a forward-thinking, results-oriented recruitment plan that aligns with institutional priorities. This position will lead a highly-collaborative, data-informed effort to achieve recruitment goals and serve as a collaborative partner with other departments in retention efforts to ensure the College maximizes enrollment and improves graduation rates in accordance with institutional needs.

• Develop and implement annually, recruitment and admission goals and strategies for the College that ensure comprehensive and effective efforts; including local, national and international prospective students.
• Develop and set strategy related to visit programming including but not limited to open house, daily visits, off-campus receptions, scholarship competition days, etc.
• Provide and implement strategy for prospective student outreach and follow-up for feeder schools and community agencies; design and implement a tracking and evaluation system to evaluate the progress of students from their recruitment through enrollment.
• Work strategically with Marketing to ensure the development of distinct and comprehensive recruitment, outreach, and other related materials and messages including undergraduate an enrollment marketing strategy: print, email, social media content and other mediums.
• Analyze internal and external recruitment, admission, and retention market data to adjust quickly to changing College and enrollment needs and trends.
• Provide leadership, guidance, and coordinate training for admissions staff in recruitment efforts.
• Create reports and make recommendations as needed to the President, President’s Council, and Board regarding all recruitment activities and strategies.
• Determine admissions policies and procedures that remain compliant under all legal regulations and accreditation guidelines.
• Ensure efficient and effective processes and the use of Salesforce (CRM) including data integrity.
• Oversee the management of the Admissions Department budget.
• Ensure admissions policies/procedures are within National Association for College Admissions Counselors “good practices” guidelines.
• Serves as a liaison with offices across campus with regard to all undergraduate Admissions communications, decisions, functions, and operation.

• Serve on college-wide committees as requested.
• Advise, create reports and make presentations to the Admissions and Marketing Trustee Committee and Board of Trustees as requested by the President.
• Contributes to preparation of internal, state and federal government reports as required and requested.

Manage and supervise Admissions Department staff. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance: rewarding and disciplining employees; addressing complaints and resolving problems.

Essential:
Bachelor’s degree from an accredited four-year college or university

Desirable:
Master’s degree

Essential:
Three to five years in admissions with two years as an assistant or associate director/dean.

Desirable:
Five to 10 years in admissions with at least three years as a director/dean or associate/assistant director/dean of Admissions.

None required

• Radically imaginative and forward thinking
• Ability to multi-task and manage multiple and competing priorities
• Ability to effectively interact with diverse populations
• Excellent interpersonal and organizational skills
• Ability to communicate effectively both oral and written
• Strong supervisory and leadership skills, and high emotional intelligence
• Exceptional judgment, and attention to detail
• Advanced understanding of enrollment and broader higher education trends
• Solid skills in Microsoft Office applications, database management, and electronic mail
• Knowledge of NACAC admissions “good practices” policies
• Understanding of higher education governance, operations, and culture