Director, Digital Marketing

Job Summary

Reporting to the Sr. Director, Digital Strategy, the Director, Digital Marketing is responsible for the continuous evolution of Kellogg’s digital marketing ecosystem, ensuring the school remains at the forefront of innovation in an increasingly complex, AI influenced, and rapidly changing digital landscape. This role is responsible for designing, adapting, and optimizing Kellogg’s digital marketing to drive enrollment, strengthen brand reputation, and sustain performance amid shifting platforms, privacy constraints, and evolving prospective student behaviors.

The Director oversees the execution of digital advertising and social media channels; ensures measurement platforms accurately inform reporting; evolves and optimizes paid and social channels for peak performance; and shapes digital analytics and measurement frameworks. Acting as a subject matter expert and thought partner, this role translates IMC, ARD, and academic initiatives into actionable, future ‑ ready programs for Kellogg.

• Note:
  
  Not all aspects of the job are covered by this job description.

Please Note:

A well-qualified candidate within this department or unit has been identified and will be considered for the position alongside other qualified candidates identified through a competitive recruitment process. The University reserves its right to give priority consideration to internal qualified candidates.

Specific Responsibilities Channel Strategy & Digital Innovation

• Lead the evolution of Kellogg’s paid and social digital marketing strategy in response to platform shifts, AI ‑ mediated discovery, and changing audience behaviors.
• Design and steward Kellogg’s paid and social digital ecosystem, aligning channel mix, funnel architecture, creative strategy, and investment pacing to address performance needs and changing market conditions.
• Serve as a strategic advisor to senior leadership and business leads, translating emerging digital risks and opportunities into clear recommendations, tradeoffs, and forward ‑ looking roadmaps.

Channel Optimization

• Oversee performance and optimization across search, social, programmatic, and emerging channels, adjusting investment, targeting and channel mix based on performance and audience behavior.
• Lead organic and paid social media strategy across the portfolio, ensuring alignment with brand positioning while adapting to platform ‑ specific shifts and content consumption trends.
• Partner with internal teams to support content and SEO strategy, ensuring discoverability and relevance across both traditional search and AI ‑ driven discovery environments.
• Provide digital marketing direction to cross-functional teams developing high-impact content and creative assets.

Marketing Technology & Digital Analytics

• Guide the evolution of Kellogg’s digital measurement and reporting ecosystem, ensuring analytics, attribution, and experimentation frameworks keep pace with automation and AI ‑ driven optimization.
• Partner with IT, data, and CRM teams to enhance reporting, insight generation, and performance visibility for digital marketing efforts.

Leadership

• Partner with the IMC Senior Director of Digital Strategy and other stakeholders to align digital marketing priorities with broader institutional objectives
• Provide leadership, coaching, performance management, and development for direct report(s).
• Provide direction and functional oversight to contract and auxiliary staff supporting digital marketing initiatives. Oversee agency and vendor partnerships with a focus on goal alignment, innovation, and performance accountability

Miscellaneous

Performs other duties as assigned.

Minimum Qualifications (Education, Experience, Certifications, Skills)

• Bachelor’s degree in marketing, business, communications, or a…