Business Development Manager, Field Sales; Foodservice

Business Development Manager, Field Sales (Food service) - fully remote; considering candidates located in Midwest or Mountain regions

We are seeking a results-driven

Business Development Manager, responsible for delivering profitable sales growth through disciplined prospecting, strong operator engagement, and conversion of new business against targets identified in our Field Sales pipeline. This role has a national scope, and the focus is on direct operator selling, although the role also provides oversight and management of BAF's Eastern Canadian business through the local broker agency.

Primary target segments include small to mid-size regional chains, emerging multi-unit operators, and other high-potential operator accounts aligned to BAF priorities. The ideal candidate is a self-directed, relationship-driven hunter who is energized by opening doors, building credibility quickly, and moving opportunities through the pipeline with urgency and strong follow-through.

• Deliver Business Results: Own and achieve assigned sales volume, revenue, and contribution-to-overhead targets while effectively managing within the established operating expense budget. Maintain a clear focus on profitable new business development and measurable conversion of pipeline opportunities.
• Lead Pipeline Account Execution: Develop a business plan and execute sales calls against pipeline opportunities. Work with the Field Sales team to identify operator targets that align with BAF priorities and deliver against profit and growth objectives. Ensure disciplined use of the BAF pipeline and Power BI data tools to track performance and opportunities.
• Build and Influence Key Relationships: Establish, develop, and expand relationships with operator decision-makers across key operator accounts to drive long-term market partnerships. Build trust through strong people skills, business acumen, operator insight, and consistent follow-through.
• Prospect and Hunt for New Business: Proactively identify and pursue new business opportunities through direct outreach, distributor and broker collaboration, referrals, market research, industry networking, and operator discovery. Maintain the initiative, urgency, and resilience required to open new doors, qualify opportunities, and move prospects toward close.
• Drive Segment Strategy and Planning: Collaborate with Commercial Team peers (Regional Sales Managers, Distribution and Corporate Accounts teams) to execute segment strategies and trimester planning, ensuring alignment across all levels of the organization.
• Own Pipeline Development and Account Prioritization: Proactively identify, qualify, and develop new business opportunities, maintain a strong, actionable pipeline, and ensure all accounts are strategically prioritized and actively managed.
• Support Trade and Pricing Initiatives: Collaborate with the Trade Spend team to support pricing programs, ensuring accuracy, timeliness, and strong market intelligence.
• Leverage Agency Partnership: Coordinate with agency partners to identify opportunities, support operator engagement, and enhance overall market penetration. Engage with Agency Pipeline to identify targets and ensure there is no duplication of effort, while working together to close opportunities and deliver sales volume.
• Oversee and Manage Eastern Canadian Business: Manage the Eastern Canadian broker relationship and provide business oversight, including regular communication on priorities and performance. Support the broker with business and product questions, distributor renewals, and routine account needs; coordinate with BAF internal teams to resolve issues and ensure timely follow-through. The broker agency leads local selling and business growth.

This is a…