Manager, Integrated Marketing

Responsibilities

• Develops and manages the Funko seasonal marketing calendar organized by type of program and level of priority
• Writes strategic, insights-driven marketing briefs taking inputs from various functional areas and collaborating on the final draft across stakeholders
• Creates and collaborates on campaign goals and KPIs that deliver against business, channel and fan growth/engagement goals
• Serves as project management lead for assigned programs; develops schedules, manages timelines and communicates inputs, outputs and deliverables across the project team
• Takes an integrated, cross‑channel approach to telling stories that resonate, resulting in engagement, changing consumer perception or direct‑action steps
• Partners across key functions of the organization (including product marketing, DTC, licensing, wholesale, social media, influencer marketing) to build and bring campaigns to life
• Communicates clear status updates, issues and risks to leadership as well as working team members
• Facilitates cross‑channel activation brainstorms and regular planning meetings to deliver omni‑channel campaigns that resonate with our target consumer groups
• Manages agency partners, as needed, to strategize, concept, plan and/or execute programs or program components
• Leverages project management tools and creates standardized templates to enable scaling of work, including localization across international geographies

• Expert knowledge and hands‑on experience driving integrated marketing program strategy and execution for a multi‑channel brand
• Skilled storyteller with a strong understanding of full funnel marketing tactics and channels that deliver the story to the consumer
• Experience in understanding and utilizing consumer insights, sales metrics, pop culture, consumer trends and other inputs to inform briefs
• Is and remains up to date on marketing trends and best practices across digital and traditional media, owned and partner channels
• Strong communication skills, written and verbal
• Demonstrated ability to lead through influence
• BS in Marketing, Advertising, Journalism, Public Relations or equivalent experience
• Interest and ability to work in a dynamic, fast‑paced environment where change is constant and evolution a part of our core DNA
• 5‑7 years marketing management experience

• 401(k) plan with matching contributions from the company
• Full benefits
• Restricted stock units