Director, Product Marketing

Stack Adapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered Stack Adapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose Stack Adapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.

We are looking for an experienced leader to join our team as Director of Product Marketing. Reporting to the VP of Product Marketing, this is an added leadership role in Stack Adapt’s growing marketing organization to lead critical areas of Stack Adapt’s product marketing function. During this period of rapid growth, we are looking for a leader to scale our go-to-market motion, help to drive product adoption and retention, and educate our clients and prospects on programmatic, martech concepts, and our platform.

You will be responsible for building, developing, and managing a world-class team of product marketers.

Stack Adapt is a remote-first company, we are open to candidates located anywhere in Canada and the United States for this position and encourage those from all backgrounds to apply.

Stack Adapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered Stack Adapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose Stack Adapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.

We are looking for an experienced leader to join our team as Director of Product Marketing. Reporting to the VP of Product Marketing, this is an added leadership role in Stack Adapt’s growing marketing organization to lead critical areas of Stack Adapt’s product marketing function. During this period of rapid growth, we are looking for a leader to scale our go-to-market motion, help to drive product adoption and retention, and educate our clients and prospects on programmatic, martech concepts, and our platform.

You will be responsible for building, developing, and managing a world-class team of product marketers.

Stack Adapt is a remote-first company, we are open to candidates located anywhere in Canada and the United States for this position and encourage those from all backgrounds to apply.

• Drive product marketing strategy, collaborating with product, revenue, marketing and executive teams to create successful go-to-market motions.
• Own product messaging, positioning, value propositions and differentiators to drive exponential growth in each vertical and region.
• Accelerate AI adoption and enablement across the organization to expand product adoption and win more in each vertical.
• Build a successful GTM process for all new products, solutions and features, enabling internal teams and driving the narrative of innovation externally.
• Deeply understand the programmatic industry, market trends, and jobs to be done, including client pain points, usage and buying behavior, and the partner ecosystem.
• Subject matter expert in identifying market opportunities and connecting customer needs to Stack Adapt’s product offerings.
• Partner with VP of Product Marketing, CMO and executive leadership to build the category and expand into adjacent markets.
• Provide input and strategy into product roadmap, strategy, and pricing based on market and customer research finding, industry analyst interactions and competitive findings.
• Support the team in…