Director, Marketing

Are you ready for a change? At GS1 US, employees at every level play a vital roleand provide a meaningful voice on issues that affect consumers across the country.

We are a small company with a world-class culture
. We make a huge impact on the way the world does business.

As a Director, Marketing at GS1 US,you have the opportunity to join a dynamic organization that is constantly innovating and never stagnant. You will develop content strategies and create marketing content that articulates the value of the GS1 unique identification system in the digital domain. You will create, edit, promote, and collaborate on content that resonates across various industries and audiences and across channels.

In returnyou’llbe rewarded with great pay and benefits in a hybrid work culture.

You’ll work at a high-performance company with a world-class culture that invests in its employees. We don’t just say culture is important to us, we have the data to back it up.

We are currently recruiting for this position, which offers a salary range of $130,000 to $165,000.

This position qualifies for participation in our annual employee bonus program.

This position is also eligible for company-sponsored benefits, which include:

• Health (medical, RX, dental, vision) - effective immediately

• 401(k) with Employer Safe Harbor and Profit Sharing Contributions - effective immediately

• Short and Long Term Disability Coverage

• Mental Health and Wellbeing (6 employer sponsored therapy and coaching sessions)

• Individual Wellness Platform

• Paid Parental Leave

• Generous PTO and Company Paid Holidays

• Linked In Learning

• Tuition Reimbursement

• Kudos (employee recognition and engagement platform)

• Catered Lunches 2x/week on in office days

You bring at least 8 years of related work experience and hold a
Bachelor’s degree (an MBA is a plus). You are both strategic and hands-on, equally comfortable shaping big-picture direction and executing tactical details. With proven expertise in content strategy and operations
, you excel at problem-solving, time management, and keeping multiple initiatives on track.

You communicate with clarity and confidence, and your strong organizational skills allow you to balance timelines and business needs seamlessly. You’re familiar with key marketing topics and know how to create an environment that continuously optimizes content to drive customer engagement and satisfaction. Your background includes business process improvement and change management initiatives
, and you have the ability to build trust-based relationships, manage effectively, and inspire high-performing teams.

You have a knack for turning editorial ideas into multi-sensory content experiences
, backed by strategic B2B marketing experience and sharp analytical skills. Exposure to diverse areas such as channel marketing and digital marketing is a plus. Above all, you thrive in collaboration, bringing curiosity, creativity, and a solution-focused mindset to every challenge.

In short, you will align across strategic programs teams in government, member growth, and supply chain visibility to find synergies in storytelling across paid, owned, and earned channels. You will lead organizational efforts to improve the reach and impact of content through segmented customer communities.

Here are a few more details for this role (other duties may be assigned):

• Impact/Opportunity analysis for marketing/engagement deliverables – In this essential phase of planning, you will lead the assessment of market need, and potential for the requested material/campaign to drive value. It is your job to advance the best ideas for further investment based on the fit between need and opportunity and keep the bad ideas from draining resources without the potential for return

• Articulate value proposition – By understanding customer drivers, you help focus key messages on the need, solution, and benefits. You know what makes content compelling, engaging, and viable by tapping into organizational knowledge and bring your expertise of marketing best practices for innovative and purposeful content and campaigns. You are also comfortable translating…