Email and Lead Generation Senior Specialist

Are you ready for a change? At GS1 US, employees at every level play a vital role and provide a meaningful voice on issues that affect consumers across the country. We are a small company with a world‑class culture. We make a huge impact on the way the world does business.

As an Email and Lead Generation Senior Specialist at GS1 US you have the opportunity to join a dynamic organization that is constantly innovating and never stagnant. You will oversee all email communications to the GS1 US community. Reporting to the Director of Digital Content Operations, this role is crucial for ensuring the right message goes out to the right person at the right time, while maintaining brand compliance.

In return you’ll be rewarded with great pay and benefits in a hybrid work culture. You’ll work at a high‑performance company with a world‑class culture that invests in its employees.

We are currently recruiting for this position, which offers a salary range of $68,000 to $85,000.

This position qualifies for participation in our annual employee bonus program.

• Health (medical, RX, dental, vision) – effective immediately
• 401(k) with Employer Safe Harbor and Profit Sharing Contributions – effective immediately
• Short and Long Term Disability Coverage
• Mental Health and Wellbeing (6 employer sponsored therapy and coaching sessions)
• Individual Wellness Platform
• Paid Parental Leave
• Generous PTO and Company Paid Holidays
• Linked In Learning
• Tuition Reimbursement
• Kudos (employee recognition and engagement platform)
• Catered Lunches 2x/week on in office days

You offer 1–2 years of practical experience in email marketing, lead generation, or a closely related role, supported by a bachelor’s degree in Marketing, Communications, Business, or a similar discipline. Your background includes demonstrated proficiency with marketing automation platforms—especially Marketo—and CRM integration tools like Microsoft Dynamics. You’re comfortable working with basic HTML and bring an analytical mindset that’s well‑suited to campaign tracking and performance analysis.

Your communication skills are a standout, with particular strength in writing, editing, and proofreading. You understand the nuances of customer journey mapping and lifecycle marketing, and you’re adept at managing complex projects from initial concept through final execution. Whether working independently or within a cross‑functional team, you navigate challenges with confidence and clarity.

In addition to these core strengths, you also bring valuable experience in agile development environments. A working knowledge of UX/UI design principles, and familiarity with GS1 US standards and solutions is preferred. With this combination of technical know‑how, strategic insight, and collaborative energy, you’re well‑equipped to make a meaningful contribution in this role.

In short, you will work with marketing program leads to plan and design email marketing campaigns to support membership, products, events, and supply chain topics.

Here are a few more details for this role (other duties may be assigned):

• Build and launch email marketing campaigns, including promotional batch campaigns and automated nurture emails in Marketo.
• Manage audience segmentation to ensure effective targeting.
• Work with marketing stakeholders to create effective marketing lists using behaviors, demographics and firmographics in order to maximize deliverability and engagement rates.

• Manage A/B testing strategy for email including developing test hypotheses, segmenting audiences, and creating variations of subject lines, copy, layouts, and calls‑to‑action.
• Analyze and share test results and recommend strategies for improving open rates, click‑through rates, and overall engagement.

• Develop and maintain a comprehensive email communications calendar that ensures timely and strategic campaign execution.
• Work with marketing program leads to plan and schedule email sends based on new content offerings, promotional events, standards releases and the customer journey.

• Ensure…