Sr. Marketing Specialist

Are you ready for a change? At GS1 US, employees at every level play a vital role and provide a meaningful voice on issues that affect consumers across the country. We are a small company with a world‑class culture. We make a huge impact on the way the world does business.

As a Sr. Marketing Specialist at GS1 US, you will be a key contributor to the enterprise events team, supporting primarily audience acquisition campaigns across multiple channels, as well as event execution efforts for both GS1 US‑led and 3rd‑party events where GS1 US has a presence.

In return you’ll be rewarded with great pay and benefits in a hybrid work culture. You’ll work at a high‑performance company with a world‑class culture that invests in its employees. We don’t just say culture is important to us, we have the data to back it up.

We are currently recruiting for this position, which offers a salary range of $71,000 to $89,000.

This position qualifies for participation in our annual employee bonus program.

This position is also eligible for company‑sponsored benefits, which include:

• Health (medical, RX, dental, vision) - effective immediately
• 401(k) with Employer Safe Harbor and Profit Sharing Contributions - effective immediately
• Short and Long Term Disability Coverage
• Mental Health and Wellbeing (6 employer
  * sponsored* therapy and coaching sessions)
• Individual Wellness Platform
• Paid Parental Leave
• Generous PTO and Company Paid Holidays
• Linked In Learning
• Tuition Reimbursement
• Kudos (employee recognition and engagement platform)
• Catered Lunches 2x/week on in‑office days

You have two to three years of experience executing email and lead nurturing campaigns, preferably using Marketo or similar marketing automation tools such as Hub Spot, Salesforce, or Active Campaign. Your background includes content writing and editing, and you’re familiar with CRM systems like Microsoft Dynamics and project management tools such as Azure or Airtable.

You excel at crafting engaging, persuasive copy for web and email communications, and you demonstrate strong critical thinking and creative problem‑solving skills. You possess genuine enthusiasm for demand generation marketing and driving qualified leads and you’re comfortable managing a diverse range of responsibilities in a fast‑paced environment.

You approach new challenges and unfamiliar tasks with an open mind and a positive attitude. You are experienced in event planning and logistics support—including vendor coordination, production schedules, and onsite preparation. You are highly organized and detail‑oriented, ensuring accuracy and consistency across all deliverables. You are proficient in the Microsoft Office suite. You are naturally curious, with a proactive learning mindset and a drive for continuous improvement.

As a Sr. Marketing Specialist, you will help create and execute integrated marketing campaigns, craft compelling marketing copy, manage logistics tasks that bring our event presence to life, and contribute to performance reporting and continuous improvement.

You will work closely with cross‑functional teams, external partners, and fellow marketing specialists to deliver impactful results.

Here are a few more details about the role (other duties may be assigned):

• Execute GS1 US marketing campaigns, including email list segmentation, campaign deployment, performance reporting, nurture stream development, event list management, and lead generation support for the business development team.
• Provide project management support for marketing initiatives that promote key events such as GS1 Connect (flagship conference), education and training programs, GS1 US‑hosted webinars, and other live and digital engagement opportunities.
• Support the planning and execution of enterprise and third‑party events, including pre‑show preparation, coordination of booth materials and shipping, managing event registration lists, and ensuring accurate and timely delivery of on‑site assets.
• Support cross‑functional marketing projects, collaborating with internal team members and our external creative agency to develop and execute campaign deliverables. Contribute…