Bauer: Associate Brand Manager, Apparel

Purpose & Core Values: Our purpose at Bauer is to enrich life experiences through sports. We strive to always redefine the standard of excellence in all that we do.

Associate Brand Manager, Apparel is responsible for assisting with execution, commercialization, and ongoing support of all Bauer Hockey Apparel product lines with a focus on licensed apparel. This role collaborates with cross‑functional teams to align and execute seasonal category plans and drive category go‑to‑market strategies and planning for both new and existing products. It reports to the Senior Director, Apparel, and analyzes consumer research, brand tracking data, sales information, and projections to develop and execute marketing plans as well as manage product line plans and pricing.

Essential Job Functions & Responsibilities:

• Become the consumer insights and competitive market industry specialist to drive product line strategy and brand growth.
• Manage product line plan and pricing.
• Assist with managing the entire product lifecycle, including attaining volume, profit, margin dollars and share.
• Work as part of a cross‑functional team to execute seasonal product launch plans, including product development, sales, supply, and demand teams.
• Assist in obtaining information on sales history, market share and competitors.
• Develop a deep understanding of business dynamics, retailer trends & challenges to identify growth opportunities.
• Validate selling stories, features and benefits and final product direction through consumer insight collection.
• Assist the Director to support sales through key account presentations, trade shows and retailer specific demand creation initiatives.
• Team data collection and reporting from GLP, SAP, intranet maintenance of GLP.
• Track competitive assessments including launches and pricing comparisons.
• Collaborate with the creation of product briefs outlining product performance requirements, target costs, wholesale and retail pricing, and unit forecasts.
• Manage samples and seasonal marketing photo shoots.

Qualifications:

• BS or BA in Marketing, Business, or related field – or equivalent years of relevant experience.
• Minimum 1‑3 years of experience in brand management, strategic and analytical roles.
• Strong communication skills (written, verbal) and ability to deliver effective presentations.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Strong organizational and analytical skills.
• Detail‑oriented with ability to seek creative solutions.
• Ability to work independently and in a diverse, fast‑paced environment.
• Knowledge of the hockey industry and consumer preferences.
• Experience with men’s and women’s licensed apparel preferred.
• Travel as needed.

We are an equal opportunity employer. Qualified applicants are encouraged to apply.