Field Sales Manager- Off Trade; South

Based in the South region of the UK, you will lead and manage the Off‑Trade Field Sales team, ensuring the effective delivery of business KPIs across retail stores. This role oversees recruitment, training, performance management, and continuous team development, while maintaining high standards of customer service and consistent brand representation throughout the region.

• Deliver field team distribution and visibility of KPIs by effectively leading and managing team performance
• Build personal and regional level customer relationships
• Inspire a team of Field Sales Executives to go the extra mile for our customers
• Contribute to the continuous development of our approach to building capability
• Recruit and induct new Field Sales team members
• Train, develop and monitor team members capability through days in trade
• Deliver effective, regular performance appraisals
• Use data to identify opportunities to improve efficiency and effectiveness of the field team
• Regularly report on performance, challenges and KPI delivery to senior leaders
• Ensure consistent messaging aligned with company policies

As part of your role, you will occasionally need to undertake overnight stays.

• Competitive salary
• Enhanced bonus structure
• Comprehensive benefits including company car, IT equipment & pension
• Discounts at our cider shop & on‑site pub, The Railway Inn

• Strong leadership and people management
• Pragmatic and solutions‑focused
• A clear communicator
• High levels of energy, integrity and work ethic
• Team‑oriented and empathetic
• Insightful, proactive and adaptable

• Team leadership experience
• Retail channel experience
• Strong interpersonal and communication skills
• Pragmatic approach to problem‑solving
• Resilience to setbacks
• Ability to build rapport
• Strong presentation skills
• Analytical and numerate
• Adaptable and PC literate
• Innovative and “what if” mindset
• Passion for inspiring others
• Selling and negotiation skills
• Influencing skills

Established in 1904 by William John Thatcher, we have grown into one of the top cider‑making businesses in the world. We are in our fifth generation of family cider makers, proudly rooted in Somerset.