Senior Marketing Executive

Senior Marketing Exec – B2B Events Circa £35,000  Bonuses London/Hybrid (3 days office) The senior marketing executive role is a newly created role working on a global series of Marketing Campaigns across a number of Business Events including Tech & Sciences. Targets To devise and implement several marketing campaigns per annum keeping to deadlines set To increase revenue on specified events To produce effective marketing plans within budget To achieve quality targets such as Page View targets and ideal marketing mix including drip and burst activity To achieve management’s sales targets and report to sector heads on a regular basis To meet all deadlines in the marketing schedules and marketing plans Duties and Responsibilities For each campaign the following procedures must be adhered to:
Attend team / sector meetings Research outside marketing brief including competitive events to find best channels to market To look at new marketing channels including social media Write copy for pre mail, main mail, re-mail stages of campaigns. Source new and relevant data for all events Contact all potential marketing partners to set up contra deals – trade associations, newsletters, magazines, websites, associations etc.

Build relationships with long term media partners and enhance existing agreements To work with sponsors and speakers to promote conferences wherever possible Maintain contact with suppliers and monitor work in progress(printers, mail house, couriers) Manage print runs through to delivery Write and send press releases for each campaign to ensure maximum PR coverage. Send e-mail campaigns through in-house email system and externally when necessary  2 years of Event Marketing experience required