Social Media & Community Engagement Officer

Social Media & Community Engagement Officer Job Description

Reporting To:
Marketing Manager

The Social Media & Community Engagement Officer will lead the development and delivery of the Group's social media presence and community engagement strategy across The Outdoors Group and its subsidiaries.

The role will strengthen relationships with parents, schools, local authorities, partners, employees, service users, local communities and wider stakeholders whilst protecting and enhancing the reputation of the Group and its brands.

Working across multiple organisations and audiences, the postholder will be responsible for social media strategy, content creation, paid social campaigns, community engagement, audience growth and reputation management. The role combines creativity, storytelling, stakeholder engagement and analytical thinking to deliver measurable improvements in engagement, brand awareness and community participation.

• Develop and deliver Group social media strategies aligned to organisational priorities, campaigns, admissions cycles and events.
• Manage and maintain all relevant social media platforms across multiple brands, including Facebook, Instagram, Linked In, You Tube and emerging channels.
• Develop and maintain social media content calendars aligned to marketing campaigns, organisational priorities and stakeholder engagement objectives.
• Create, schedule and publish engaging content across multiple platforms.
• Monitor engagement, respond to comments and messages and nurture positive online communities.
• Ensure brand consistency, tone of voice and messaging across all organisations and platforms.
• Monitor platform performance and audience engagement, identifying opportunities for improvement.

• Create compelling and engaging social media content, including graphics, reels, short-form videos, stories and promotional assets.
• Capture photography and video content across schools, Forest School settings, events and community activities.
• Write engaging, audience-focused copy tailored to different platforms and stakeholder groups.
• Work collaboratively with the Brand & Content Officer to ensure content aligns with wider campaigns and organisational messaging.
• Support the development of storytelling content that showcases the impact of the Group and its services.

• Plan, implement and optimise paid social media campaigns to support admissions, recruitment, events and brand awareness objectives.
• Operate within campaign budgets and monitor return on investment.
• Conduct audience targeting, segmentation and optimisation activities.
• Undertake A/B testing to improve campaign effectiveness and engagement.
• Monitor campaign performance and make evidence-based recommendations for improvement.

• Build and maintain positive relationships with key stakeholder groups including parents, local authorities, schools, educational institutions, service users, partners and local communities.
• Develop initiatives that increase stakeholder engagement and community participation collaborating with the Brand and Content Officer.
• Identify opportunities for partnerships, ambassador programmes and community collaborations.
• Promote positive stakeholder experiences and strengthen organisational reputation through proactive engagement.

• Develop strategies to increase audience reach, engagement and participation across all channels.
• Analyse audience trends, behaviours and platform performance.
• Conduct competitor analysis and monitor sector best practice.
• Identify opportunities to increase brand visibility, awareness and engagement across target audiences.
• Develop campaigns and initiatives that strengthen community participation and stakeholder advocacy.

• Track and monitor key performance indicators across all social media and community engagement channels.
• Produce monthly performance reports with insight-led recommendations.
• Analyse engagement data, audience behaviour and campaign performance.
• Use data and insight to refine targeting, content strategies and engagement activity.
• Contribute to wider Group marketing reporting and performance measurement frameworks.

• Attend key events, open days, community activities and organisational initiatives to capture live content and support marketing activity.
• Provide social media and digital coverage of events across the Group.
• Support the planning, promotion and delivery of events, campaigns and stakeholder engagement initiatives.
• Work collaboratively with colleagues, suppliers and stakeholders to ensure successful campaign delivery.
• Proven experience managing multiple social media accounts, platforms and audiences.
• Experience developing and delivering social media strategies across multiple brands or stakeholder groups.
• Experience running and optimising paid social media campaigns.
• Strong design skills using Canva, Adobe Creative Suite or equivalent creative…