Digital Campaigns & CRM Officer

You must complete our official application form. In line with Keeping Children Safe in Education (KCSIE) and our safeguarding procedures, we are unable to accept CVs in place of a completed application form.
Applications submitted without a fully completed application form will not be considered for the role.

The Outdoors Group is a ten-year strong, pioneering, ‘for purpose’ organisation primarily based in the county of Devon, providing opportunities for children, young people, and adults to access education, training, and fun experiences in outdoor settings. We are all about creating a fun and fantastic place to work with a strong emphasis on work-life balance as part of a community of like-minded people, focusing on providing excellent development opportunities for all our learners and staff.

Leading in our market, we have heaps of knowledge, enthusiasm, and a strong vision about who we are and where we’re going…. come and join us on the journey!

For all our roles, a DBS and reference checks are required. The Outdoors Group Ltd is committed to the safeguarding of all staff, children, young people and vulnerable adults involved in its activities and in promoting their welfare.

Marketing Manager

The Digital Campaigns & CRM Officer plays a key role in driving digital marketing performance, customer engagement and lead generation across The Outdoors Group and its subsidiaries. Operating within a Group Shared Services model, the postholder will be responsible for the development and delivery of CRM strategy, customer communications, marketing automation, digital campaigns, website optimisation and marketing insight. The role combines strategic thinking, analytical capability and strong communication skills to ensure marketing activity generates measurable engagement, enquiries, conversions and stakeholder outcomes.

Working across multiple brands, services and stakeholder groups, the role will use customer data, market intelligence and performance insights to identify opportunities, improve customer journeys and deliver effective communications that drive engagement, retention, conversion and growth.

• Lead the development, management and continuous improvement of the Group’s CRM platforms.
• Develop and maintain customer journeys, lead nurturing workflows and marketing automation processes.
• Manage audience segmentation, customer databases and communication preferences.
• Develop lead scoring frameworks and customer engagement strategies.
• Ensure GDPR‑compliant management of customer and marketing data.
• Support the implementation of CRM best practice across all Group brands.
• Create and maintain customer communication plans aligned to business objectives.

• Plan, create and deliver CRM campaigns that support customer engagement, retention and growth.
• Write, develop and distribute customer email campaigns, newsletters and automated communications.
• Ensure communications are targeted, relevant and aligned to audience needs.
• Monitor engagement metrics and use customer insight to improve future communications.
• Develop communication journeys that support stakeholder acquisition, onboarding and retention.

• Develop and implement digital campaign strategies aligned to organisational objectives.
• Manage and optimise paid digital advertising campaigns.
• Support customer acquisition and retention initiatives across multiple brands.
• Monitor campaign performance and return on investment.
• Operate within campaign budgets and recommend improvements based on performance insights.
• Conduct A/B testing and campaign optimisation activities to improve outcomes.
• Manage and optimise website content and user journeys across the Group.
• Lead SEO and Generative Engine Optimisation (GEO) activities to improve discoverability across search engines and AI‑powered search experiences.
• Develop and optimise landing pages that support engagement and conversion objectives.
• Monitor website health, accessibility and user experience.
• Conduct website audits and recommend improvements.
• Analyse website…