Social Media and Community Executive

I need to write a brilliant, engaging and clever Linked In post about our new Social Media & Community Executive role. Unfortunately, I can’t think of anything. Which feels like a fairly compelling argument for why we need one. You’ll make things, post things, talk to people on the internet and hopefully like coffee? Please come and be better at this than me...

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Ella Kavanagh, Brand Manager

Little's is a bold, disruptive coffee brand shaking up the UK coffee scene. We're here to put an end to ordinary coffee. Unexpected flavours, a brand with a real point of view, and a community of people who actually give a damn about their daily ritual.

We're looking for a Social Media & Community Executive to bring Little's to life online. You'll be the hands and heart behind our channels, creating content that feels native, building genuine connections with our audience, and keeping Little's part of the conversation day in, day out.

You'll work closely with Ella, our Brand Manager, with real ownership of the day-to-day across Instagram, Tik Tok and wherever our audience is next.

Location:

Hybrid working considered with weekly contact-time in the office.

Salary: £28,000 - £35,000 per annum, depending on experience.

We are open to either 3x days a week (2x in the office) or full time.

Reports to:

Ella, Brand Manager

We (Lottie, acting CMO & Bee) are supporting Little's on this hire. You'll hear from us first, and then get to know Ella and the rest of the team.

• With your manager's support, own and manage the social media calendar across Instagram and Tik Tok.
• Plan and deliver content aligned with brand campaigns, seasonal editions, product launches and key commercial moments, briefed in by the marketing team.
• Lead the day-to-day "11am moment" content series, including reactive and culturally relevant posts.
• Capture and create content yourself: short-form video, photography, copy that feels native to each platform and true to Little's tone of voice.
• Create content from paid briefs, producing assets that perform within paid social channels while still feeling genuine and low-fi.
• Ensure consistency across every post: visually, tonally, and commercially.

• Manage day-to-day community interactions across comments and DMs, building real relationships with consumers rather than just broadcasting at them.
• Create regular community content including recipes, coffee rituals, polls and behind-the-scenes moments.
• Surface community conversations and insights that can inform marketing activity and feed back to the wider team.

• Support the delivery of Little's peer-to-peer creator programme, identifying and briefing micro-creators and genuine consumers who fit the brand.
• Help manage a UGC budget to maintain a regular pipeline of authentic, high-performing content.
• Build relationships with creators who genuinely love Little's, tracking what content styles and formats resonate.
• Support the ambassador programme operationally, managing relationships, tracking performance and flagging what's working.

• Monitor social performance metrics including engagement, reach, follower growth and content performance.
• Provide regular reporting to Ella with observations and recommendations.
• Stay across trends on social platforms, creator culture and the wider food and drink landscape.

• 1–3 years' experience in social media, with a portfolio that proves you can make great content. We care more about what you've made than where you've worked.
• Strong content creator in your own right: comfortable shooting and editing short-form video, writing copy that sounds like a human, not a brand deck.
• Genuinely good  know the difference between managing comments and actually building relationships.
• Organised enough to run a content calendar without dropping balls, but reactive enough to jump on a moment when it matters.
• Experience working with creators or influencers, even informally.
• Commercially curious. You care about what the content is actually doing, not just how it looks.
• Excited about coffee, culture and the small…