Job Description & How to Apply Below
This is a broad, hands-on marketing position combining strategic planning, digital marketing, content, sales & marketing communications, promotions, e-commerce, events and team leadership for this specialist performance apparel & accessories brand. An interest in the outdoor sector would be advantageous.
Marketing Manager
– Key Responsibilities
* Develop and manage the overall marketing plan and strategy across the business.
* Plan and deliver retail and trade promotions, including promotional products and sales communications.
* Prepare marketing materials, launch plans and strategies for new products and ranges.
* Manage the planning, booking and delivery of trade shows, events and brand activities, working closely with Sales, Design and Production.
* Oversee creative content development, including the management of third-party content creators.
* Manage paid advertising activity through external PPC agencies and oversee ongoing SEO development.
* Lead email marketing activity, including campaigns, automation and optimisation.
* Manage retail and corporate websites, maximising traffic, conversion, customer experience and NPS.
* Oversee the sourcing and production of marketing materials to support brand development.
* Generate new marketing ideas and identify opportunities to increase brand awareness and sales.
* Lead, support and develop the marketing team, including recruitment, training and performance management.
* Work collaboratively with Sales, Design and Production to ensure marketing activity supports wider business objectives.
Marketing Manager – Skills & Requirements
* Proven experience in a Marketing Manager or similar role.
* Strong understanding of B2B, B2C and digital marketing.
* Commercially focused, with a proven ability to drive brand awareness and sales.
* Experience across PPC, SEO, email marketing and e-commerce.
* Strong content, creative and campaign management skills.
* Experience managing events, trade shows, promotions and product launches.
* Excellent project management and organisational skills.
* Confident working collaboratively across Sales, Design and Production.
* Previous experience of leading or developing a marketing team.
* Creative, proactive and commercially minded, with a hands-on approach.
* Excellent communication skills and strong attention to detail.
* Able to manage multiple priorities and deliver to deadlines and business objectives.
Please note:
this opportunity is based daily from a Head Office in Exeter and we are unable to offer sponsorship
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