Senior Specialist Marketing Operations

This is an opportunity to have broad visibility across marketing and sales, collaborate with senior leaders and subject-matter experts, and help build a more connected and scalable marketing organization.

Success means AFS delivers outstanding events, which drive top of funnel lead capture and bottom of funnel conversion, follows through on every valuable connection, preserves critical institutional knowledge, and gives each marketing function the coordination and support it needs to succeed.

• Execution of conferences, trade shows, field events, webinars, executive dinners, and customer programs as set by the Sr Manager Demand Gen and ABM
• Manage event vendors, venues, budgets, contracts, logistics, and deliverables
• Event lead capture, reconciliation, routing, and follow-up
• Build and maintain centralized marketing and events calendar
• Work with Sr Manager Content and Brand to develop content and editorials
• Assist with proposals, website updates, newsletters, and sales materials
• Institutional-knowledge documentation and transfer
• Cross-functional marketing programs and special initiatives
• Administer the Mar-Tech stack to support growth and scale objectives
• Support Chief Transformation Officer in driving AI-enabled productivity and process improvement

• Lead the end-to-end execution of conferences, trade shows, webinars, executive dinners, round tables, advisory councils, and other approved AFS events.
• Develop event briefs, budgets, timelines, checklists, staffing plans, and measures of success.
• Serve as the primary contact for conference organizers, venues, hotels, booth vendors, printers, caterers, audiovisual providers, and other event partners.
• Coordinate sponsor ships, registrations, contracts, invoices, booth design, signage, collateral, merchandise, shipping, meeting rooms, travel requirements, and onsite logistics.
• Organize internal attendees, booth staffing, customer and prospect meetings, presentations, and executive schedules.
• Manage onsite execution and respond quickly to vendor, technology, shipping, staffing, or scheduling needs.
• Partner with Sales and Demand Generation to create an effective lead-capture and follow-up process for every event.
• Ensure event leads, meeting notes, scanner records, and business cards are consolidated, entered into the appropriate systems, and routed to the right owners.
• Track follow-up so that high-value conversations continue after the event.
• Prepare concise post-event reports covering attendance, meetings, leads, costs, results, and lessons learned.
• Maintain event records, vendor relationships, reusable assets, inventories, and a repeatable event playbook.
• Recommend new ideas that improve attendee engagement, booth traffic, meeting generation, and the overall AFS event experience.

• Contribute to content development in partnership with Brand and Content, Product Marketing, and marketing leadership.
• Gather source material, historical context, product information, and SME input for blogs, articles, newsletters, customer communications, presentations, event materials, and sales-support content.
• Support first drafts, updates, repurposing, and revisions based on established briefs and priorities.
• Review and edit materials for product accuracy, clarity, consistency, grammar, and alignment with approved messaging.
• Bring valuable legacy product and company knowledge to the content-development process.
• Coordinate SME reviews, approvals, deadlines, and publication.
• Publish approved website and digital-content updates.
• Maintain organized libraries of approved content and reusable assets.
• This role is an important contributor to content quality and production. Brand and Content retains ownership of content strategy, the editorial calendar, brand voice, and primary content creation.
• Institutional Knowledge & Team Enablement
• Serve as a trusted resource on AFS products, customers, terminology, historical programs, existing materials, vendors, and internal stakeholders.
• Help onboard new marketing team members by connecting them with relevant resources, processes, and subject-matter experts.
• Document institutional knowledge so it can be shared and used across the department.
• Help team members understand which content and resources already exist, where to find them, and whether they remain current.
• Support the transition of established programs and responsibilities to new functional owners.
• Help connect AFS’s history and expertise with the…