Dealer-FX Group Principal Product Designer​/Markham Canada

Position: Dealer-FX Group Principal Product Designer / Markham, ON, Canada Dec 2, 2025
#### Dealer-FX Group
** Position Summary
** About Dealer-FX      Since 2007, Dealer-FX has transformed how automotive retailers manage their service operations and interact with consumers. Through advanced data integrations and mobile technology, Dealer-FX streamlines processes and communication for automotive service departments while delivering convenience, transparency, and trust to consumers. Dealer-FX is a wholly owned subsidiary of Snap-on Incorporated (NYSE: SNA), which acquired Dealer-FX in 2021.
Dealer-FX has been serving automotive OEMs and dealerships for almost a decade. Dealer-FX is transforming how millions of consumers interact with automotive brands and their retailers. Our platform uses advanced data analysis and mobile applications to deliver convenience, transparency, and trust to consumers and increase efficiency, profitability, retention, and brand loyalty to OEMs and dealers.
Dealer-FX is looking for a Principal Product Designer to advance the technologies that enable automotive retailers to manage their service operations and provide their customers with a positive experience. Dealer-FX is proud to be a member of the TOTAL SHOP SOLUTIONS family of Snap-on brands that brings together best-in-class automotive repair products from across the industry.
We’re looking for a customer-obsessed, and research driven individual who doesn’t mind jumping in and getting their hands dirty to solve complex problems. You thrive in ambiguity, and understand the steps to simplify complexity while bringing others along on the journey.
You’ll partner with multiple stakeholders and teams across the company to deliver best-in-class solutions for desktop, tablet and mobile web-based applications to improve people’s lives. You’re a master tactician with a hyper-sensitive eye for detail. You have a balance of interaction design, visual design, and product thinking skills, and will lead the vision for a part of the Dealer-FX product defining, designing, researching, prototyping, and implementing new features as well as future iterations.
You’ll lead the improvements and governance of our design system, as well as championing design, consistency, creativity, and technical innovation for our next-generation automotive productivity solution. You’re open-minded, a natural collaborator, and can apply design thinking and human-centered design methodologies in your day-to-day work.
You will lead the end-to-end design process from generative discovery and research through to iterative design solutions, leading other designers through the entire process from concept to completion.

** Responsibilities*
* • Improve the user experience. You’ll own projects from start to finish, while leading various UX initiatives including running design sprints to define and explore user problems, content mapping, sketching, wire framing, low and high fidelity prototyping, creating visual design concepts for brainstorming and approval in a timely manner and leading stakeholder reviews   
• Shape product direction and strategy through Design and human-centered thinking.

• Propose and constantly look out for new concepts and ideas   
• Advocate Design’s value within our team, and the broader creative community.

• Solve user problems while balancing all facets of a user's experience (strategy and research, information architecture, interaction design)   
• Challenge the status quo, and push for better both with the design team, and cross-functional partners.

• Stay current on emerging trends in online consumer behaviour, technologies and design   
• Design flows and experiences that simplify and distill down complex actions into usable interfaces   
• Ship valuable and high-quality work without sacrificing speed    
• Collaborate with multiple teams. Designing for cross-product, cross-platform foundational features, you will be leveraging and incorporating the domain expertise of teams focused on specific workflows      
** Qualifications*
* • Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or equivalent practical experience.

• 9+ years of experience in product design or User Experience (UX).

• Experience…