Marketing Cloud Administrator

Department: Division of Enrollment Management

Classification: Info Technology Spec 3

Job Category: Classified Staff

Job Type: Full-Time

Work Schedule: Full-time (1.0 FTE, 40 hrs/wk)

Location: Fairfax, VA

Workplace Type: Hybrid Eligible

Salary: Salary commensurate with education and experience

Criminal Background Check: Yes

About the Department:

In collaboration with the George Mason University community, and as part of the Office of the Provost, the Division for Enrollment Management optimizes student recruitment and retention by developing and implementing strategic enrollment plans, overseeing the admissions process, providing financial aid services, and managing the Mason Student Services Center—a centralized student services resource. The Division’s activities support the achievement of institutional enrollment goals by placing the student (and family) at the center of our work, supporting a culture of transparency, and leveraging data to inform decision-making.

About the Position:

The Marketing Cloud Administrator is a key member of the Enrollment Management Salesforce team. Reporting to the Executive Director of Enrollment Services, the Marketing Cloud Administrator is a cross-functional role with responsibilities to multiple constituents within the Provost’s Office, including Enrollment Management, University Life, Graduate Education, and Undergraduate Education. The role works collaboratively on the centralized Provost Salesforce team with other talented Salesforce Administrators, Managers, Developers, and Analysts.

This position is responsible for the day-to-day support and technical maintenance of Mason’s Marketing Cloud tool, and will be required to work with creative/strategic marketing and communications staff from across the Provost’s Office to schedule, maintain, and deploy multi-channel marketing journeys through the tool. The role requires a deep understanding of the Salesforce platform and its capabilities, specifically Marketing Cloud, and will be expected to make recommendations regarding the ongoing Salesforce deployment and expansion.

Responsibilities:

• Platform Administration - Marketing Cloud:
  • Provides day-to-day administration and configuration of the Salesforce Marketing Cloud platform that adheres to industry standards and meets university technical/functional business needs;
  • In collaboration with strategic/creative marketing and communications leaders across the Office of the Provost, utilizes Marketing Cloud/Journey Builder to create, maintain, and monitor cross/multi-channel marketing campaigns;
  • Provides input and insight for the creation and maintenance of data integrations and extension between systems;
  • Partners with the Salesforce COE to strategize, design, develop, and implement projects within the Salesforce system and Marketing Cloud;
  • Measures, tracks, and disseminates marketing analytics reports that include metrics such as campaign ROI and effectiveness;
  • Analyzes requests and produces management-level reports for platform health and utilization to help inform strategic planning and decision support;
  • Proactively researches email and mobile deliverability and engagement best practices, and applies those practices;
  • Monitors and troubleshoots e-mail deliverability issues;
  • Reviews release notes and disseminates relevant release and upgrade information in a timely fashion;
  • Maintains open lines of communication with all parties to ensure that solutions are optimized to meet defined requirements and delivery schedules;
  • Serves as subject matter expert on Salesforce Marketing Cloud technology, features, and offerings.

• Business Process Support:
  • Develops creative solutions for implementing new initiatives as they relate to Salesforce Marketing Cloud for Enrollment Management-related services, including Admissions (inclusive of ADVANCE), Financial Aid, Student Accounts, Registrar, and University Life offices;
  • Applies a broad range of Salesforce principles, best practices, and procedures to complete difficult and complex assignments, including project management activities such as defining scope, scheduling tasks/resources, and tracking and documenting status;
  • Follows technical guidelines and…