Marketing & Student Engagement Specialist

Department: Global Education Office

Classification: GMU Worker

Job Category:Part-Time / Hourly Wage

Job Type:Part-Time

Location: Fairfax, VA

Workplace Type: Hybrid Eligible

Sponsorship Eligibility: Not eligible for visa sponsorship

Hourly Rate:Commensurate with experience

Criminal Background Check:Yes

The units directly under Global Partnerships and Engagement (GPE) are the Global Education Office (GEO) and International Partnerships (IP). In addition, there is close collaboration with other international-focused units at the university such as Gateway, Mason Korea, and the Office of International Programs and Services (OIPS). These units collectively support the internationalization efforts of the university and in support George Mason University's Strategic Plan, serving both students studying abroad, as well as international students coming to George Mason.

The Global Education Office (GEO) is looking to fill the position of Marketing & Student Engagement Specialist. The ideal applicant is a fast learner and proven team player who has experience working in an office and possesses a strong knowledge of diverse social media channels. The successful candidate will assist the GEO’s marketing department in day-to-day operations, monitor and post on social media outlets, provide logistical support during key events, administer surveys, and hand out promotional materials.

In addition, the Marketing & Student Engagement Specialist works with staff in developing content for various media (flyers, brochures, web pages, social media, etc.) and gathers and analyzes market research.

• Drafts newsletters, announcements, and promotional materials;
• Reviews documents for compliance with style and brand guidelines, and edits for basic grammatical content;
• Prepares and designs content and graphics for design layouts for various media;
• Distributes marketing materials to intended audiences;
• Updates web pages and revises content as provided;
• Collects content and assists with upkeep of the database;
• Assists with GEO study abroad fairs and events coordination;
• Creates social media schedule and produces content;
• Assists with generating ideas for postings;
• Monitors social media activity and identifies viable actions;
• Creates or procures photos or videos for events, websites, or social media, and produces content for intended audiences;
• Supports presentation materials by gathering quotations, statistics, videos, and photos;
• Gathers web site and social media traffic and analyzes usage;
• Performs marketing, content, and feature research; and
• Performs other duties as assigned.

• Ability to be organized and detail oriented;
• Strong written and oral communicator;
• Team player who can collaborate with others and enjoys meeting students; and
• Creativity, flexibility, and the ability to multi-task on projects throughout the year.

• Strong knowledge of basic design principles, styles, and communication standards;
• Ability to use desktop publishing and graphic design tools;
• Editorial, persuasive, and copywriting skills; and
• Multimedia (photography or video) skills.