Marketing Manager for Student and Fan

Fairfield University is a co-educational, comprehensive Jesuit university with a 200-acre campus located along the scenic shoreline community of Fairfield, CT. The University is comprised of approximately 3,500 undergraduate and 1,200 graduate students pursuing degrees within 5 schools:
The College of Arts and Sciences, The Charles

F. Dolan School of Business, The School of Engineering, The Marion Peckham Egan School of Nursing and Health Studies, and School of Education and Human Development. As an expression of our Jesuit, Catholic mission and identity, Fairfield embraces a liberal humanistic approach to education, encouraging critical thinking, cultivating free and open inquiry, and fostering ethical and religious values.

The Marketing Manager for Student and Fan Experiences leadsintegrated marketing, communications, and brand awareness across

Student Life, Van Wagner Sponsorship Sales, and Athletics toelevate student engagement, community engagement and Universitypride. Serving as a primary departmental liaison, this role provides creative direction and execution support across print,digital, and experiential touchpoints. The position balancesend-to-end project management with self-service brand enablement,guiding projects from creative intake through production, delivery,and assessment. Additionally, the manager delivers hands-on,on-site marketing coordination and visual storytelling for signature University traditions to further Stag pride both oncampus and in the community.

• Integrated Marketing & Strategy: Develop and execute multi-channel marketing campaigns that uphold University brand standards, amplify student engagement, and drive ticket sales and athletic awareness with an emphasis on increasing student attendance at athletic events.
• Creative Direction & Brand Governance: Overseeprint, digital, and social media concepts; establish brand guidelines and templates, including Canva resources, to supportself-service models for clubs and departmental partners.
• Athletics & Fan
  
  Experience:
  
  Collaborate with Athletics and Van Wagner Sponsorship Sales to support game-day student and fan engagement, ticket sales, and local partnership opportunities with the Town of Fairfield and local businesses.
• Project Management & Intake: Manage marketing requests, including digital, design, and media tickets; trackproduction schedules, approvals, timelines, deliverables, and partner revisions.
• Partner Consultation & Relationship Management:Serve as the primary marketing liaison for assigned departments,meeting regularly with partners to assess needs, provide creative direction, and ensure alignment with University priorities.
• Campus & Signature Event Execution: Provide day-of marketing and communications support for major University events,including Commencement Weekend, Orientation, Move-In, First Fairfield Friday, Alumni & Family Weekend, Tree Lighting,Holiday Events and Signature Basketball Games.
• Event Communications Coordination: Coordinate digital and print communications for events, including digital boards,email, volunteer communications, news/recaps, arena AV assets,posters, flyers, pull-up banners, directional signage, programs,stickers, and photobooth signs.
• Student Clubs & Engagement Support: Maintain aprimarily self-service model for student clubs while establishing clear brand directives for logos and student-facing materials.
• Visual Storytelling & Content Coordination: Managephotography resources for major events and identify and pitchcompelling campus stories for social channels, Fairfield News, and Fairfield Magazine.
• Departmental Communications Support: Support campus partners with presentations, signage, award programs, websiteupdates, outcome reports, lecture…