Director of Performance Marketing

Overview

At Ned’s Home, we value your skills, reward your hard work, and invest in your future. We’re proud to be recognized as a USA Today Top Workplace for 2025. Ned’s Home has been delivering high-quality exterior home services for 60 years and is investing in marketing as a core growth driver, with performance marketing central to that strategy.

Ned’s Home is growing, and this role focuses on leading paid acquisition and growth marketing strategy across channels, with a focus on scalable, cost-efficient expansion while integrating customer and behavioral data to drive personalization and performance improvements.

This is a full-time, on-site position based in Northern New Jersey. On-site position, not remote.

We’re seeking an experienced and analytical Director of Performance Marketing to lead our paid acquisition and growth marketing strategy. This individual will be responsible for driving measurable customer acquisition growth through full-funnel performance channels, while exploring new opportunities for scalable, cost-efficient expansion. You will bring a strategic mindset and hands-on execution skills to test, iterate, and optimize paid and owned channels.

You will also be instrumental in integrating customer and behavioral data into our marketing infrastructure to drive personalization and performance improvements across campaigns. This role will take a leadership position in our Lawn & Pest business marketing, leading these key business unit launches as we rapidly expand our customer base. As a key member of the marketing team, you’ll work cross-functionally with teams across sales, development, and operations to ensure a holistic view of the customer journey.

This role is a unique opportunity to shape and scale the performance marketing function at a growing company and to have a direct impact on customer growth and business results.

Note: This is an on-site role in Northern New Jersey.

• Lead the end-to-end strategy, execution, and optimization of all paid performance marketing channels, including paid search, paid social, display, video, affiliate, and emerging platforms.
• Design and implement channel-specific plans that align with customer acquisition goals and ROI targets.
• Maintain and expand a robust testing roadmap, continuously evaluating new platforms and strategies to drive growth.
• Run the go-to-market and BAU strategy for our Lawn and Pest divisions, helping create the framework for success across these verticals.

• Collaborate with internal development and data teams to integrate first-party customer data with advertising and marketing platforms.
• Improve audience segmentation, targeting precision, and measurement capabilities through deeper data connectivity across tools like CRM, CDP, and ad platforms.
• Own the strategy and implementation of attribution frameworks to accurately track performance across all touchpoints.

• Manage relationships with digital agencies, media buyers, and technology vendors to ensure they deliver high-quality performance and align with brand goals.
• Lead negotiations and renewals for all paid media partnerships and third-party martech platforms.
• Set clear KPIs for external partners and ensure accountability for deliverables and outcomes.

• Own the paid media budget, including monthly forecasting, spend allocation, and pacing to maximize impact within financial guardrails.
• Partner with finance and leadership to develop acquisition plans that align with company-level revenue targets.

• Define and report on key performance metrics (e.g., CAC, ROAS, conversion rate, LTV/CAC ratio) at weekly, monthly, and quarterly intervals.
• Synthesize campaign learnings into actionable insights and strategic recommendations.
• Communicate results clearly to stakeholders, including the VP of Marketing and executive leadership team.

• 8+ years of experience in performance marketing, growth marketing, or digital media, with at least 3 years in a senior or director-level role.
• Demonstrated success managing and scaling multi-channel…