VP, Marketing

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G&A Boston, MA, US

Salary Range: $ To $ Annually

Vice President of Marketing - Edit Share

Boston, MA or Remote

Edit Share makes the storage and workflow software that media teams use to create, manage, and distribute video content.

Our customers include post-production houses, broadcasters, sports organizations, production teams, and enterprises. We compete against companies much larger than us and win on performance, openness, and value. Our portfolio spans shared storage and production asset management (Edit Share and Flow), Media Silo, our cloud platform for video review, collaboration and management, and AI-powered search across both. We can run the same workflow on-premise, in a customer’s own cloud, or as SaaS, and very few competitors can.

The business is changing. Historically most of our systems revenue came through channel partners and our SaaS revenue came direct. With Media Silo and AI search we now have a product set we can sell directly to a much broader group of buyers, and our goal is for 30 to 40 percent of new sales to come direct within two years.

Marketing has never mattered more to Edit Share, which is why this role reports to the CEO.

We are hiring an experienced, hands-on VP of Marketing with a product marketing background to lead our global marketing function and help drive the next phase of growth.

You will lead a small team of approximately two people, manage several outsourced marketing operations partners, own a total marketing budget of roughly $1 to 1.5 million including contractors (which we expect to grow), and run the content, campaign, and event programs that generate demand for our products.

The scope is the entire marketing function: product marketing, positioning and messaging, the website and how we are found by search and AI answer engines, content and campaigns, paid marketing, customer marketing, and our presence at NAB, IBC, and other industry events. You will report directly to the CEO and work closely with our global sales leadership and our channel partners.

We are headquartered in Watertown, Massachusetts, and are open to remote or hybrid arrangements for the right candidate.

• #1 Get the story straight.
  • We sell on-premise shared storage and production asset management (Edit Share and Flow), Media Silo, a cloud platform for video review, collaboration and management, and AI search across both. We can run the same workflow on-premise, in a customer’s own cloud, or as SaaS. Our messaging and website do not yet make that simple, and a buyer should not have to understand our product list to find the right product.
  • Our buyers are mostly technical supervisors, lead editors and producers, usually with IT involved, across post-production, broadcast, sports, corporate, education, government and houses of worship. Media Silo adds marketers, PR teams and clients who need to review and approve content. Different buyers describe the same problem in different words, so our marketing has to be organized around the job they are doing, not around our products.
  • You will help us determine how the product set should be positioned and packaged, whether the current product set is the right one, how the website should route a visitor to the right product, how we get found by search and AI answer engines, and what customers and the market are telling us that should change what we build.
• #2 Improve productivity of our paid marketing.
  • Our Google paid search campaigns currently generate about one qualified lead per week.
  • We brought in a new…