Product Marketing Manager

• Partner closely with Product leadership to influence roadmap priorities through customer insights, market trends, competitive intelligence, and Voice of Customer research.
• Own the product marketing roadmap across messaging, positioning, launches, competitive intelligence, analyst relations, and market insights.
• Develop differentiated value propositions, personas, and messaging frameworks.
• Define product narratives that simplify complex manufacturing challenges.
• Manage analyst relationships and leverage market research to influence product direction.
• Measure product marketing success through adoption, retention, customer value, and commercial performance.

• Lead cross-functional go-to-market planning for new products, features, and enhancements.
• Build launch strategies that drive awareness, adoption, and revenue.
• Drive pricing, packaging, and commercialization initiatives that support business objectives.
• Communicate product launches via webinars, social media and email to amplify value propositions.
• Partner with Product, Marketing, Sales, and Customer Success to ensure successful execution.

• Equip customer-facing teams with the messaging, tools, and content needed to win.
• Develop sales collateral including battle cards, presentations, competitive comparisons, and product overviews.
• Partner with Sales Enablement to deliver product training and competitive updates.
• Voice of Customer & Market Intelligence
• Build and manage Voice of Customer programs, including customer interviews and win/loss analysis.

• 5–8+ years of Product Marketing experience in B2B SaaS.
• Proven success leading product launches and cross-functional go-to-market initiatives.
• Exceptional messaging, positioning, and storytelling skills.
• Proven track record in analyst relations and amplifying company positioning and awareness
• Experience conducting customer research, competitive analysis, and market intelligence.
• Ability to influence product strategy through data, customer insights, and market trends.
• Strong executive communication and cross-functional collaboration skills.
• Experience in manufacturing, industrial software, or frontline workforce technology is a plus.

L2L practices a remote-first approach while offering office space in Burlington, MA. Due to the collaborative nature of this role, we are looking for someone who can commute to the Burlington, MA office 1x per week.

Our values are at the core of everything we do. We believe in collaboration because we’re better together. We embody a mindset of continuous improvement, bold thinking, curiosity, and adapting with purpose. We take ownership by stepping up, taking responsibility, and driving results. And we lead with positivity, supporting ourselves and each other. Interested in seeing our values in action?

L2L’s Connected Manufacturing Operations platform unifies people, machines, and

workflows across the factory to help manufacturers in real time detect, dispatch, resolve,

and prevent disruptions that traditional MES and CMMS tools do not address.

Backed by M33 Growth, we’re helping manufacturers stabilize, standardize, and optimize operations through the L2L Method: a proven three-step blueprint deployed across hundreds of sites to minimize barriers to productivity and drive continuous improvement.