Senior Product Marketing Manager

Healthcare is innovating fast and AI is accelerating the pace. But AI is only as good as the data it can securely access. Today, moving data between providers, payers, and digital health innovators is still harder than it should be, and inconsistent data quality creates risk, rework, and stalled initiatives.

Our mission is to accelerate innovation by reducing the burden of data access and data quality so teams can build, deploy, and scale solutions with confidence. Rhapsody provides behind-the-scenes interoperability and data quality foundation that helps information move reliably between systems, across formats, and at the speed modern healthcare demands.

Most people won’t ever see our products during a medical visit (that’s infrastructure). Think of Rhapsody as the connective tissue and increasingly, the “data readiness” layer that enables digital transformation, analytics, and AI initiatives by making data accessible, trustworthy, and actionable.

If you want to help solve one of healthcare’s hardest problems, turning fragmented data into safe, usable information—apply lth.

Position Summary:

As a Senior Product Marketing Manager, you’ll be a cross-functional partner responsible for representing the voice of the customer in every room. You will bring Rhapsody products to market and help drive their growth.

You’ll work closely with Product, Sales, Customer Success, and the Marketing team to position our offerings in differentiated and unique ways, equip the field with compelling collateral, and help ensure we win in the market.

This role is ideal for a results-oriented, product marketer who communicates with clarity, thrives in a dynamic, fast-paced environment, and balances analytical thinking with creative storytelling.

At Rhapsody, we are an AI-first company, meaning we actively use and embrace artificial intelligence to enhance how we work, collaborate, and deliver. We expect our team members to be open to adopting AI tools in their roles, continuously exploring ways to work smarter, improve efficiency, and drive innovation while maintaining high standards of quality, security, and ethical responsibility.

What You'll Do:

Messaging, Positioning, & Marketing Strategy

• Develop differentiated messaging frameworks that clearly articulate product value across segments and audiences
• Refine buyer personas, ideal customer profile, and customer segmentation
• Partner with Demand to create and implement go to market strategies that effectively communicate benefits of Rhapsody solutions to our target audiences
• Partner with Content to create key content that supports campaigns and external positioning, including blog posts, case studies and more
• Be aware of how Rhapsody shows up in SEO and GEO, and inform this so that we continue to meet buyers where they are and, in their language,
• Conduct market, competitive, and customer research to understand industry trends, competition, and customer needs to inform go-to-market strategies
• Support measurement and analysis of GTM KPIs to identify data-driven strategies to improve pipeline development and win rate
• Partner with Product and Commercial teams to launch new products, including positioning, packaging, pricing, and marketing strategy
• Support pricing and packaging analysis in partnership with Product and Finance, helping identify simplification opportunities that support ARR growth
• Create and maintain sales tools & collateral (e.g., pitch decks, battle cards, one-pagers, FAQs & objection handling) aligned to the buyer journey
• Translate complex product capabilities & market themes into clear, value-driven narratives that will enable the team to win
• Partner with GTM Activation team, who will train Sales, Customer Success, BDRs, and field marketing on new products, key…