Social Media Strategist

Position Summary

The Social Media Strategist is responsible for developing, executing, and optimizing social media strategies that drive client visibility, engagement, and brand growth. This role combines both strategic planning and hands-on execution, ensuring that content, campaigns, and community engagement align with clients’ overall communication and business objectives.

The Social Media Strategist will lead the organic social media function, managing content calendars, analytics, and creative direction while working closely with Pinkston’s PR and paid digital teams. They should bring a strong understanding of platform trends, audience insights, and brand storytelling to help clients connect with their audiences in impactful and measurable ways. While our social media team works with a variety of clients and sectors, we’re currently seeking a Social Strategist with a particular focus on our faith-based and mission-driven clients.

This position requires both leadership and tactical expertise—shaping the big-picture strategy while rolling up their sleeves to produce, analyze, and refine daily social media activities.

Additional Details

• Status: Exempt Salaried
• Work Location: Falls Church
• Travel: 0–20%
• Reports to: Purvi Patel, head of Digital Strategy

Social Media Strategy & Execution

• Develop and oversee organic social media strategies tailored to client goals, audiences, and platforms.
• Manage day-to-day posting, engagement, and monitoring across multiple client accounts.
• Leverage analytics tools to track and report on performance, translating insights into actionable optimizations.
• Design and implement boosting strategies to enhance visibility and capitalize on viral opportunities.
• Collaborate with Pinkston’s paid digital team to connect organic and paid campaigns for maximum impact.
• Stay ahead of platform trends, emerging features, and best practices to ensure Pinkston’s clients remain competitive.

Content Development & Creative Oversight

• Create, edit, and publish compelling social media content, including graphics, short-form video, and copywriting.
• Provide creative direction for campaigns and special projects, ensuring content aligns with brand messaging and audience needs.
• Collaborate with internal creative specialists (graphic designers, videographers, copywriters) to deliver engaging, high-quality assets.
• Maintain consistency of voice, tone, and style across all client channels.

Client & Team Leadership

• Serve as the lead social media expert for clients, presenting strategies, insights, and recommendations.
• Partner with PR team leads to align social media strategies with broader client communication objectives.
• Manage and mentor organic social media team members, setting clear expectations and providing feedback.
• Support team onboarding, training, and professional development.

Operations & Management

• Manage budgets and resources for social media work across client accounts.
• Participate in hiring decisions for the organic social media team.
• Ensure social media activities are delivered on time, within budget, and to the highest quality standard.

Required:

• Undergraduate degree or equivalent experience in marketing, communications, journalism, digital media, or a related field
• 5+ years of professional social media experience (agency or in-house)
• Demonstrated ability to develop and execute social media strategies that achieve measurable results
• Strong portfolio of social media content and campaigns
• Proficiency with social media management and analytics tools (e.g., Sprout Social, Hootsuite, native platform analytics)
• Familiarity with creative tools such as Adobe Creative Suite, Canva, and AI-based content tools
• Strong copywriting, editing, and storytelling skills for social platforms
• Excellent communication, presentation, and client management skills
• Ability to manage multiple projects simultaneously and adapt to shifting priorities
• Comfortable working with a broad range of clients, including faith-oriented or Christian non-profits and other religious organizations

• Alignment with Pinkston’s guiding principles
• Persistent, detail-oriented, and committed to delivering excellence
• Se…