Digital Member Engagement Specialist - Design Pathways Guide Members to Value

Digital Member Engagement Specialist - Help Us Design Pathways That Guide Members to Value

Join to apply for the Digital Member Engagement Specialist - Help Us Design Pathways That Guide Members to Value role at Core Affinity
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Core Affinity specializes in developing and managing impactful affinity programs for associations, providing them with tailored solutions that drive measurable results. Our extensive network of benefit programs and advanced platform enables associations to gain vital member insights, save time, and focus on core business activities. We help clients optimize their non‑dues revenue while enhancing the value of membership offerings. By partnering with us, associations can achieve greater impact and efficiency, allowing them to thrive in their mission and better serve their members.

The Digital Member Engagement Specialist at Core Affinity is responsible for planning, executing, and optimizing marketing programs that drive awareness, engagement, and pipeline growth within the association and B2B markets. This role blends campaign strategy with hands‑on execution—particularly in email marketing, lifecycle automation, and digital experience design.

You will champion our email and marketing engines, ensure consistent and compelling brand experiences across touchpoints, and partner closely with Sales, Data, and Leadership to turn insights into growth. This role is ideal for someone who is both analytical and creative—equally comfortable building automation workflows and designing beautiful, intuitive customer experiences.

• Plan and execute integrated marketing campaigns across email, website, and digital channels.
• Own the design and execution of B2B email and lifecycle campaigns, including segmentation, automation, testing, and optimization.
• Align campaigns with sales initiatives, program growth targets, and seasonal market opportunities.
• Measure campaign performance and continuously improve conversion, engagement, and pipeline impact.

• Manage and optimize email marketing and marketing automation platforms (e.g., Salesforce, Mailchimp, Active Campaign, or similar).
• Build and maintain automated nurture flows, onboarding sequences, and re‑engagement campaigns.
• Maintain list hygiene, segmentation strategies, and deliverability best practices.
• Use A/B testing and analytics to improve open rates, click‑through rates, and бері downstream conversion.

• Design and maintain high‑quality visual assets for email, web, digital campaigns and our custom समाधन.
• Ensure a consistent, intuitive, and conversion‑optimized user experience across marketing touchpoints.
• Collaborate with sales and association clients to align user experience between marketing and in‑product journeys.

• Partner closely with Sales to support pipeline growth and enablement efforts.
• Work with Product to translate features and value into compelling messaging and positioning.
• Collaborate with leadership to define priorities, goals, and success metrics.

• Track, analyze, and......