Digital Marketing Web Specialist

Overview

Description : Location:
Hybrid in Falls Church, VA Astound Broadband, the sixth-largest cable operator in the United States, is a leading supplier of cutting-edge technology and communications services—and applicants like you make it all possible. To develop your career, we provide one-on-one training and coaching, a supportive work environment and the opportunity to represent a superior telecommunications company. Additionally, we offer a robust benefits package, including rewards, recognition and employee discounts to ensure your continued success.

With us, you’ll stay empowered to do your best work by creating astounding possibilities for local communities and beyond.
Position Overview: Supports the everyday operations of content production and publishing for the Astound web sites. This is a detail oriented role acting as a creator of content and imagery, configuring pages, and publishing content to the sites. Works in concert with the web operations, content marketing, social media and email marketing teams to develop, refine and publish compelling web pages and site sections.

A Day in the Life of the Digital Marketing Web Specialist:

• Support the day-to-day production and management of content publishing to web sites

• Translate base documentation into web pages using layouts including image creation/manipulation

• Manage digital libraries — including reusable components, images, videos, etc. to ensure appropriate standardization, ADA and SEO compliance.

• Devise and enact evolved site architecture and strong standardization

• Manage daily, weekly, and monthly updates, refreshes, and builds for assigned websites, ensuring timely delivery and adherence to brand and technical standards

• Handle web tickets as assigned, executing content updates and modifications to web pages, including layout configuration, HTML adjustments, and image creation/editing

• Run local markets’ sites: core content, landing pages, geo-variances. Partner with the wider marketing team to conduct site audits to assess and improve digital promotion efforts and maintain brand consistency across web properties.

• Provide prompt and excellent customer service to the wider marketing and product teams and act as a strong team member throughout all interactions

• Support testing and ecommerce conversion rate optimization efforts — developing pages, scenarios, and documentation. Participate in data review and iterative testing plans

• Stay up-to-date on web design trends, UX best practices, and content marketing strategies

• Work with social media team members to maintain multiple asset libraries, keeping assets well organized, categorized, and properly tagged for SEO rank support

• Oversee the centralization and management of media assets (images, videos, disclaimers, etc.), ensuring proper categorization, tagging for SEO, and organization

• Act as the main point of contact for internal marketing teams, external vendors, and programmers to gather, organize, and maintain core web assets

• Conduct Quality Assurance (QA) checks on content, promotions, and site enhancements to ensure accuracy and a flawless user experience at launch

• Maintain a strong attention to detail, ensuring brand consistency and proper presentation of text, design, and product information

• Ensure content is consistent with pricing structures, product positioning, and user experience expectations

• Support the execution of quarterly SEO plans and contribute to the optimization of the content management systems

• Participate in SEO calls, learning from reporting and staying updated on SEO best practices. Expand SEO knowledge through training and apply new strategies to improve site visibility and performance.

• Other duties as assigned

• 2-4 years of experience as a site content creator, digital marketing/content manager via Wordpress, SEO manager, web/front designer or digital marketing producer
• Proven experience in web content creation, digital content management, and digital creative editing/production
• Strong familiarity with web design, usability, content marketing, SEO/SEM, and digital marketing fundamentals
• Proficient in HTML/HTML5, Wordpress, Photoshop, Illustrator,…