Senior Digital Media Planner​/Buyer Falls Church, VA

Senior Digital Media Planner/Buyer job ls Church, VA.

Pinkston is a full-service branding, marketing and communications agency offering integrated public relations, creative, digital and research services to transform companies and organizations. As an outcome‑driven agency, Pinkston is committed to delivering customized, strategic solutions that drive real‑world impact. The Senior Digital Media Planner/Buyer will be responsible for the strategic planning, execution and optimisation of paid media campaigns across various digital channels.

This role focuses on driving performance marketing strategies to achieve client objectives and maximise return on investment (ROI).

Status:
Exempt‑Salaried

Work Location:

Falls Church, Virginia

Travel: 0 to 5%

Reports to:

Josh Robinson, President and Chief Marketing Officer

• Develop comprehensive media plans aligned with client goals and target audiences.
• Conduct in‑depth research and analysis to identify optimal media channels and strategies.
• Determine budget allocation across channels based on performance and objectives.
• Stay abreast of emerging digital media trends, technologies and AI integrations.
• Advise the New Business and Account teams on recommended budgets and media strategies during the pitch process.

• Oversee the execution of paid media campaigns across various platforms (e.g., Google Ads, social media platforms, programmatic display).
• Manage relationships with external vendors responsible for day‑to‑day campaign management.
• Track key performance indicators such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic and form fills.
• Analyse campaign performance data to identify areas for optimisation and improvement.
• Generate regular reports on campaign performance and insights.

• Monitor and control media budgets across all channels.
• Ensure campaigns are delivered within budget and on schedule.
• Identify cost‑saving opportunities without compromising campaign effectiveness.

• Establish and maintain strong relationships with external media vendors.
• Communicate campaign objectives and performance expectations.
• Provide ongoing feedback and guidance to vendors to ensure optimal campaign performance.

• 5+ years of experience in the advertising agency environment.
• Bachelor’s degree in Marketing, Advertising, Communications or a related field.
• Proven experience in digital media planning and buying, with a strong focus on performance marketing.
• In‑depth knowledge of various digital media channels and platforms.
• Expertise in tracking and analysing campaign performance data.
• Strong analytical and problem‑solving skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Proficiency in media planning and buying tools.
• Experience sourcing and managing external vendors.
• Alignment with Pinkston’s guiding principles.

• Certifications in digital marketing or media planning.
• Knowledge of data visualisation and reporting tools.

This role offers a unique opportunity to work in a fast‑paced dynamic environment where you can leverage data‑driven strategies to drive impactful marketing campaigns. If you have a passion for digital media and a proven track record of optimising performance, we encourage you to apply!

Pinkston is a full‑service branding, marketing and communications agency offering integrated public relations, creative, digital and research services to transform companies and organizations. As an outcome‑driven agency, Pinkston is committed to delivering customised, strategic solutions that drive real‑world impact.

Pinkston offers a comprehensive benefits package that includes company‑sponsored health, dental and vision plans accompanied by employer‑funded life insurance, HRA and short‑term disability plan. Optional long‑term disability and additional life insurance are also available. Pinkston provides a 401k retirement plan and contributes to each employee’s retirement annually regardless of employee…