Director, Lifestyle Brand Management

*** This role is based at one of our corporate offices in McLean, VA or New York City, NY***

This is your chance to be part of an in-house Brands team of industry experts in the domains of hospitality, brand management, innovation, food and beverage, wellness, owner relations, and more, for Hilton's Lifestyle Brands! As Director, Lifestyle Brand Management, you will support the team that leads our brands with the steadfast goal of strengthening and growing the Hilton Lifestyle portfolio.

On the Lifestyle Brand Management team reporting to the Senior Director Lifestyle Brands Experience, Performance & Strategy, you will help drive brand development, implement key brand performance indicators, priorities, and initiatives and be involved with enterprise-level work streams. You will study data, identify insights, develop recommendations, craft strategies and plans, project manage, and mobilize resources for implementation.

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

• Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
• Hilton Shares:
  Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Paid parental leave for eligible Team Members, including partners and adoptive parents
• Mental health resources including free counseling through our Employee Assistance Program
• Paid Time Off (PTO)
• Learn more about the rest of our benefits

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate.

Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.

Your role is important and below are some of the fundamental job duties that make your work unique.

• Partner with Lifestyle Division leadership team and cross-functional teams across Hilton to define and develop Lifestyle brands.
• Manage numerous cross-functional work streams and third-party agencies to ensure progress of brand initiatives, stakeholder alignment, completion of deliverables and achievement of key milestones.
• Support development of Lifestyle brand strategy and storytelling documents, positioning and identity, brand standards, programming, financial modeling, product and service experience.
• Collaborate with Sr. Director Lifestyle Brands Experience, Performance & Strategy and Brand Management Leaders to develop and implement division and brand-specific strategies in the lifestyle space.
• Oversee performance tracking and analytics on key Lifestyle Brands initiatives, providing updates and context to leadership teams.
• Develop understanding of the independent hotels space and how to create an experiential, lifestyle hotel.

• Collaborate with Food & Beverage, Design, Marketing, Communications, HSM, Wellness, Sustainability, Commercial, IT, Legal, Finance and other teams throughout Hilton to execute brand initiatives.
• Partner with Lifestyle Brand Operations and Hilton University teams to develop brand service experience, hotel-facing tools and training.
• Work with partners in EMEA, APAC, and other regions to define regional brand strategy and product and service nuances.
• Work with Hilton Development team to identify deals, pitch Brand to prospective owners, and work with Design, F&B and A&C to ensure the Brand's vision is implemented.

• Ongoing project management tracking documents, meetings, and communications outlining status of and progress on brand development.
• Regular executive strategy update documents on brand development progress and work streams.
• Foundational brand launch materials, internal overviews and owner-facing development documents.

You have these minimum qualifications:

• Seven…