Brand Director

Overview

We are seeking a Director of Brand to own and shape how Kastle is understood by the market—customers, partners, analysts, media, and employees alike.

This is a senior, strategic role responsible for defining Kastle’s category narrative, unifying its brand across all touchpoints, and ensuring that our story clearly communicates why Kastle wins in a converging market of physical access, security, and managed services.

This role will lead brand strategy—not just brand execution—and will be central to Kastle’s long-term category leadership ambitions.

This position is based in Kastle's global Headquarters in Falls Church, VA and requires in-office presence 4 days/week.

• Brand Strategy & Narrative Leadership
  • Define and own Kastle’s brand narrative, positioning, and category POV, with a particular focus on redefining Managed Services for the modern workplace and commercial real estate market.
  • Develop and maintain the Kastle messaging architecture (value pillars, proof points, personas, competitive framing).
  • Ensure consistency and clarity of brand expression across all channels: website, campaigns, sales materials, PR, events, and executive communications.
  • Ensure consistent voice, tone, and positioning across all channels.
• Category Creation & Thought Leadership
  • Lead Kastle’s category creation strategy, including thought leadership, proprietary research, and industry POVs.
  • Own the editorial strategy for flagship content (e.g., the Kastle Barometer, benchmark reports, keynote narratives, executive bylines).
  • Identify opportunities for Kastle to shape market language, influence buyer criteria, and lead industry conversations.
  • Serve as the steward of Kastle’s long-term brand equity and differentiation.
• Communications, PR & Analyst Alignment
  • Partner closely with Analyst Relations and PR Agency to ensure Kastle’s narrative is reflected accurately and consistently in analyst briefings and reports, press coverage and media interviews, industry events and speaking opportunities.
  • Develop briefing materials, executive talking points, and narrative frameworks for the CEO and leadership team.
  • Owner of the Kastle Barometer, helping to keep it top of mind for earned media opportunities.
  • Ensure proactive storytelling rather than reactive communications.
• Brand Activation & Campaign Leadership
  • Lead narrative development for major company moments, including national brand and messaging relaunches, market expansions and flagship events.
  • Collaborate with Demand Generation and Events teams to ensure campaigns are rooted in a cohesive story—not disconnected tactics.
  • Own brand guardrails while enabling creative expression and innovation.

You are a strategic storyteller who thrives at the intersection of brand, business, and market strategy. You know how to elevate a company from “vendor” to “category leader.”

You likely have:

• Experience in B2B SaaS, enterprise technology, proptech, infrastructure, or services.
• A strong POV on category creation and narrative differentiation.
• The ability to influence without authority and partner deeply across teams.
• Comfort operating in ambiguity while building clarity for others.

• 8–12+ years in brand strategy, narrative development, or strategic marketing roles.
• Proven experience leading brand positioning or category narrative initiatives.
• Strong executive-level writing and storytelling skills.
• Experience partnering with Product Marketing, Demand Gen, PR, and Sales.
• Ability to translate technical or operational offerings into customer-centric value.
• Track record of leading large, visible launches or rebrands.
• Strong cross-functional leadership and collaboration skills.

At Kastle, we believe that diversity makes us stronger - at work and in the world. Kastle Systems International, LLC is an Equal Opportunity / Affimitive Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, marital status, pregnancy or any other basis protected by applicable federal or state laws.