Science Communications & Social Media Specialist

Science Communications & Social Media Specialist - ($70k - $80k/annually)

Job Category: Administrative

Requisition Number: SCIEN
001881

• Posted :
  October 27, 2025
• Full-Time
• Hybrid

MBL is located at 7 MBL Street, Woods Hole, MA 02543, USA.

The Marine Biological Laboratory (MBL) seeks a highly motivated professional to maintain and grow engagement with the MBL across our digital channels. The Science Communications & Social Media Specialist will play a key role in developing content to promote the MBL, creating multimedia communications to enhance visual storytelling and marketing efforts.

Reporting to the Director of Communications, the Specialist will create, curate, and manage content for MBL’s social channels and contribute content for MBL news site (mbl.edu/news) and email marketing to inform, inspire, and engage diverse audiences including donors, alumni, current and prospective scientists, industry partners, volunteers, and local and national general audiences.

The ideal candidate has a passion for communicating science and experience with multichannel strategies and execution, including the creation of compelling images, design, and video content. They will manage and implement social marketing campaigns and build brand recognition by creating original content and curating dynamic content from other users, focusing on innovative approaches to visual storytelling, including producing micro‑videos. The candidate will also provide live event social media coverage and content during key events throughout the year.

The candidate will use analytics tools to track campaign progress, research industry trends, evaluate new social platforms, technologies, and trends, and keep MBL content relevant and engaging for our audiences. The Digital Media Specialist will serve as a guide to offices across campus on best practices in social media to achieve engagement goals, act as a point person for visiting scientists and students, and, at times, assist with content creation and campaign strategy.

• Create science‑focused articles and stories to share on digital channels including the website and social channels.
• Create science art, illustration, and graphic design assets to support development, research, and education through marketing and engagement campaigns and (when appropriate) for sale within the Gift Shop.
• Create graphics for social media promotion of events (including Friday Evening Lectures, Falmouth Forums, Endowed Lecture Series, and community events such as Black History Month and Resilient Woods Hole).
• Act as MBL’s in‑house photographer, creating high‑quality images for use in web, print, and marketing collateral.
• Create and manage MBL’s digital assets (including video b‑roll and photo galleries) for use by internal and external sources.
• Support Education marketing efforts to bring more diverse students to MBL — including the creation of alumni videos, social media outreach, and the creation of social toolkits for use by MBL main accounts and by Education on their course‑specific accounts.
• Support internal video/communications efforts as needed (e.g., annual support on MBL safety video, strategic team‑building communications, etc.).
• Provide staffing support at MBL events as needed.

• Bachelor’s degree in Digital Communications, Communications, Marketing, or similar.
• At least two years of demonstrated success developing and implementing social media content in a professional role for higher education, business, or other clients.
• Preferably prior experience with Sprout Social or Hootsuite.
• Experience promoting scientific information.
• Experience with targeted social media campaigns.
• Demonstrated success using emerging technologies to meet communication goals.
• Experience running paid social media that generates a positive ROI.
• Experience measuring, analyzing, and reporting social media metrics.
• Experience using video and image editing software.
• Experience using an email distribution platform.
• Excellent communication skills and a talented digital copywriter.
• Strong project management, planning, communication and time‑management skills.
• Ability to manage multiple priorities in a fast‑paced,…