Store Manager, Retail & Store Manager

Originally selling workwear to local mariners and practical overalls to artists, our story began in a small shop in Penzance in 1981. Over the years we’ve grown into a leading UK lifestyle brand with over 80 shops across the UK and Ireland, 400+ wholesale partners and a thriving online business, but never losing touch of our roots.

Our passion for well‑crafted clothing, exemplary customer service and connection to our local communities drives everything we do. As we continue to grow in the UK and internationally, we focus on delivering excellence across every touchpoint, whether that is at our warehouse, in store or through our customer service channels, building a team that shares our values.

Each employee plays a part in the success of Seasalt, and this was evidenced by our Drapers Award win of “Best Place to Work”.

• Coaching and developing your team to drive performance through formative feedback, 1:1s and development plans
• Creating a service culture within the store team that puts the customer at the heart of everything they do
• Ensuring your store team is motivated to recommend additional services to drive sales such as omni‑channel selling, gathering customer data, and recommending add‑on purchases
• Taking ownership of sales, profitability and KPI results, understanding what is required to drive performance in your store
• Communicating store performances to your team and key stakeholders around the business, providing regular feedback, highlighting any risks and opportunities for the business
• Implementing store visual merchandising, windows standards and guidelines and utilising all product, categories, and bestseller information to maximise commercial opportunities within the store
• Utilising all product information to maximise sales opportunities, ensuring you and your team have a thorough product knowledge of all Seasalt products, including design inspiration, features and benefits
• Managing store operations such as stock, loss prevention, escalation and incident reporting, health and safety, GDPR, cash handling, key holder responsibilities and store safety standards among others
• Effectively recruiting a diverse and passionate team who confidently deliver excellent results
• Being responsible for the store, ensuring all physical business assets are maintained and all losses are minimised
• Identifying potential performance issues within your team and dealing with them effectively, either informally or formally

Leading your team from the front by driving sales, maximising profitability, and achieving KPI results, you will be responsible for running a successful Seasalt store.

Customer satisfaction will mean everything to you. You will be proud of the culture you naturally create through training and developing your team. You should have previous experience leading a team, preferably in a retail or equivalent environment where you drove key KPI achievement and managed budgets.

Approachable, solution‑focused and positive are words that describe your management style. You will be a solution‑focused leader who empowers their team daily. You’ll be passionate about sharing your commercial knowledge with your teams and have a huge focus on product knowledge, encouraging them to share that knowledge and love of our beautiful products with our customers.

The success of Seasalt is down to the skill and hard work of our team. We want you to stay and grow with us.

• Salary £30,750 to £33,750 dependent on experience
• 34 days paid annual leave, increasing with length of service
• Uniform allowance
• Attractive 50% employee discount
• Health Cash Plan scheme to cover costs of everyday health expenses plus virtual 24/7 GP service
• Free access to our Employee Assistance Programme through Retail Trust with 24/7 support including mental health support and counselling
• Flexible benefits scheme to personalise your benefits package
• Enhanced family leave policies
• Pension scheme with generous 7% employer contributions
• Life assurance programme
• Learning and Development opportunities
• Do Good Things with our two days per year paid volunteering opportunities
• Employee networks to support our people, including the Inclusion Network
• Hundreds of savings on top retailers and gym memberships through our discount hub

We are an inclusive employer and invite a diverse range of candidates. We aim to work flexibly where possible and value a range of perspectives. If you are excited to come to work every day, please apply.

Contact: