Commercial Sales Lead

The Idle Rocks & St Mawes Hotel are located on the Roseland Peninsula in the heart of St Mawes, an idyllic spot voted as the best seaside town in the UK. Anchoring St Mawes reputation as a desirable Cornish location, these boutique hotels are considered the region's top luxury British retreats.

The Idle Rocks
, the 19-bedroom Relais & Châteaux hotel encapsulates a blend of traditional coastal culture and contemporary design. Complete with an award-winning restaurant led by Executive Head Chef Guy Owen, a relaxing treatment room and unprecedented views across the water. Its location, accompanied by hospitality that is genuine and engaging, radiates a calming environment providing the perfect all-around escape for couples, solo travellers, and families alike.

Winner of ‘Best Hotel of the Year’ & ‘Best Restaurant of the Year’ in both awards, Cornwall Tourism Awards 2022 and the South West Tourism Awards 2022.

We are looking for a Commercial Sales Lead to help us find new customers, build valuable partnerships and create commercial opportunities across the business.

Reporting directly to the General Manager, this is a hands‑on role for someone who combines a natural flair for sales with commercial creativity, energy and initiative.

We’re not looking for a conventional hotel revenue manager whose focus is primarily on managing rates and occupancy. We’re looking for a commercial hunter — someone who enjoys being out in the market, opening doors, building relationships and turning ideas into revenue.

You’ll have the freedom to identify opportunities and the responsibility to pursue them.

• Own the proactive sales effort across our hotels and wider commercial proposition.
• Identify new customer segments, markets and sources of business.
• Develop and execute targeted outbound sales campaigns.
• Build a strong pipeline of corporate, leisure, group, event and partnership opportunities.
• Develop relationships with businesses, travel companies, agents, event planners and other potential commercial partners.
• Take opportunities from initial conversation through to conversion.
• Be persistent and creative in finding ways to win business.

• Build and maintain a high-quality network of contacts across Cornwall, the South West and relevant national markets.
• Identify brands, businesses, creators and organisations that could introduce us to new audiences.
• Develop mutually beneficial commercial partnerships.
• Represent the hotels at relevant networking events, trade events and industry opportunities.
• Look beyond traditional hotel channels to find new routes to market.

• Identify audiences and markets we are currently under-serving.
• Develop propositions and campaigns designed specifically to reach them.
• Combine direct sales, partnerships, PR, social media and creative marketing to generate demand.
• Bring ideas to the business about new products, packages, experiences and reasons to visit.
• Monitor market trends and competitor activity and look for opportunities to do things differently.

• Drive new business across weddings, private events, corporate events, celebrations and group bookings.
• Develop relationships with event organisers, local businesses and relevant agencies.
• Proactively sell our spaces, restaurants, accommodation and experiences.
• Create new event propositions and commercial opportunities where there is untapped demand.

• Take a leading role in the commercial side of our marketing, PR and social media activity.
• Develop campaigns and content that generate awareness, engagement and ultimately bookings.
• Help shape how both hotels are positioned and presented to the market.
• Build relationships with media, influencers and relevant creators.
• Find imaginative and cost-effective ways to get the hotels in front of new audiences.
• Bring personality, style and creativity to everything we put into the market.

• Set clear commercial objectives and track the results of activity.
• Understand the economics behind different opportunities and prioritise those with the greatest potential.
• Use data to…