Digital Media Specialist

Description

Do you love sports, fitness, fashion or the outdoors? SCHEELS can turn your passion into a rewarding career through our extensive business and product training.

SCHEELS is a leader in the sporting goods industry – driven to create the best experience in the USA for our customers. SCHEELS boasts the largest selection of sports brands in America—offering world‑class brands, special attractions, and unmatched customer service.

SCHEELS empowers our associates to become experts in exceeding the needs and expectations of our customers. SCHEELS associates talk‑the‑talk, and walk‑the‑walk, with the best product and expert training in the sporting goods industry. Mentorship and professional development training are a focus throughout your entire career.

• Develop and implement social and digital media strategies on behalf of SCHEELS and vendors.
• Actively seek opportunities to increase sales, traffic, conversion rates, and specific KPIs through analytic‑driven recommendations.
• Identify, present, and execute opportunities to improve customer experience and return on ad spend across all marketing mediums (Meta, Tik Tok, Reddit, Snapchat, etc.).
• Manage and coordinate projects so that they are organized and delivered on time and on budget.
• Provide premier customer service inclusive of our internal team and our social followers through engagement and response in a timely manner.
• Collaborate with others to create and execute content, contests, and campaigns.
• In partnership with the Social Media Leader, collaborate with our other partners, both internal and external, on related projects and initiatives.
• Passion for the retail space and social media, including finding inspiration from industry resources, leaders and competitors.
• Accept and provide feedback for continued improvement, both personally and for the local store teams.
• Manage across campaigns, ensuring content is aligned with the agency message(s) and is relevant and approved for use.
• Have advanced knowledge of social media platforms and digital marketing best practices.
• Exhibit excellent analytical, data‑analysis, creative and innovative abilities.
• Understand market trends and customer mindsets.
• Be organized, multi‑task, and maintain all aspects of social media.
• Show strong initiative and vision for continuous improvement.
• Demonstrate strong project management skills and the ability to meet all project deadlines.
• Work independently and with the team.
• Respond with urgency to address all project needs.
• Exercise judgment and tact and be able to effectively work with all levels within the organization while working on projects.
• Communicate effectively with all SCHEELS associates and customers through strong oral, written, and presentation skills.

• Consistently treat co‑workers, customers, and business partners like the most important person, using eye contact, a smile, and a genuine “Thank you.”

• Approach daily tasks, projects and follow‑up communication with energy and sense of urgency.
• Cultivate a deep desire to become a knowledge expert in the role with the ability to apply knowledge and experience with great impact.
• Show respect and appreciation for others and Scheels.
• Arrive to work and meetings 10 minutes early.

• Have a genuine interest and action in helping others before yourself, regardless of recognition or reward.

• Consistently eager to listen, learn, apply knowledge and accept critical feedback.
• Adapt to a changing work environment.
• Apply concepts of basic math, grammar, punctuation, and spelling.

• Meet Scheels dress and grooming expectations to support a professional, clean, and welcoming environment for customers, co‑workers and business partners.

• Demonstrate pride and ownership of work while meeting expected deadlines.

The ideal candidate will have a minimum of a bachelor’s degree, one to two years of experience in social media marketing with demonstrated successes; or an equivalent combination of education and experience.

Must be able to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach,…