Digital Marketing Specialist - Kvly

KVLY-Station-Fargo (Fargo, ND) – 1350 21st Avenue South, Fargo-Valley City, ND 58103, USA

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of U.S. television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV households.

The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

The Valley News Live Media Group is composed of market-leading digital and connected TV properties, KVLY (NBC), KXJB (CBS), The Fargo CW, MeTV, Heroes & Icons, and the 365. Our coverage area stretches north and south from the Canadian border to the South Dakota line, encompassing half of North Dakota and a third of Minnesota.

KVLY/Gray Digital Media in Fargo seeks a Digital Marketing Specialist to support our Marketing Executives with client-facing, post-sale campaign planning, trafficking, and optimization. You’ll manage cross-platform digital advertising (display, video, OTT/CTV, social, search), implement pixels/UTMs and GA4 reporting, and drive measurable results for local businesses through data-driven insights.

• Strategy & Planning:
  • Partner daily with MEs to build digital strategies that align with client goals and KPIs
  • Translate client objectives into clear post-sale marketing plans, timelines, and deliverables
  • Identify opportunities for cross-platform solutions that leverage display, video, OTT/CTV, search, and social
• Execution & Operations:
  • Manage post-sale campaign setup across platforms; coordinate creative assets, targeting, budgets, and flighting
  • Oversee tracking implementation, including pixels, UTMs, and conversion events to ensure accurate measurement
  • Work with internal and external teams to traffic assets and confirm launch readiness
• Optimization & Insights:
  • Monitor performance and proactively optimize campaigns for efficiency and scale
  • Diagnose performance drivers across audiences, creative, placements, and inventory; test and iterate
  • Build clear, insightful reports that turn analytics into meaningful recommendations for clients and internal teams
• Growth &
  
  Collaboration:
  
  
  • Join post-sale client calls with MEs to present results and guide next step optimizations
  • Surface upsell, renewal, and cross-sell opportunities based on data-backed insights
  • Share success stories, case studies, and best practices to elevate digital expertise across the sales team
• Process & Quality:
  • Maintain organized documentation, trafficking sheets, and reporting cadence
  • Ensure all deliverables and reporting are accurate and on time
  • Perform additional duties as assigned by management

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 2+ years in digital marketing, media sales, or account management (broadcast or agency experience preferred)
• Strong grasp of digital channels and tactics: display, OTT/CTV, video, search, and social advertising
• Excellent communication and presentation skills—able to explain data and ideas clearly to clients and colleagues
• Collaborative, approachable teammate with a service mindset and strong follow-through
• Analytical thinker with high attention to detail and a continuous improvement mentality
• Proficiency with analytics and office tools:
  Google Analytics (GA4), PowerPoint, Excel, Word, and Outlook
• A proactive, self-starting attitude with curiosity, creativity, and a genuine passion for digital media
• Bonus Skills (Nice to Have):
  • Experience with ad platforms (e.g., Google…