Lead, Product Analytics

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values inclusion, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work.

We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see  .

Cengage is on a mission to make every student a confident learner, and we are looking for a Lead Digital Product Analytics to help achieve that goal.

What You’ll Do Here:

In this role you will help Cengage set up our world-class product analytics practice. You will work with product and technology teams to assess the needs of our customers, use amplitude and other product analytics tools to tag the end-to-end digital experience, collect the right data, and create metrics and insights from the data. You will work closely with product owners to identify what parts of the digital customer experience need to be changed, set up A/B tests to identify customer response to product changes and measure the business value and customer satisfaction delivered by the digital product.

The ideal candidate is an experienced analytical and process improvement professional, with experience in data-driven decision making and Digital clickstream data, product analytics concepts with ideally some exposure to digital marketing and data science. You will lead a team of analysts and data scientists, collaborating with various partners in global businesses on important analytics and product tasks.

Are you motivated by working to refine analytical capability in established businesses, while bringing standard methodologies and analytical horsepower to more up-and-coming ones? Reporting to the VP, Head of Product Analytics, you will help bring this strategic process thinking and continual improvement to Cengage’s global businesses.

What You’ll Need:

• Highly analytical, with the ability to think through problems, business processes & metrics.

• Ability to create, define, and implement a team vision and directive

• High energy self-starter, comfortable acting as a player-coach

• Comfortable setting clear expectations and coaching team and peers in process improvement methodologies

• Ability to work with varied team members and groups (at all levels)

• Bachelor’s or Master’s degree or equivalent experience and a shown foundation in statistical and data science (e.g. Machine Learning, Predictive analytics, etc.) concepts

• 5+ years of analytics experience, including experience working in Marketing Analytics and Data Science

• Strong communication and interpersonal skills

• Excellent attention to detail and structured problem-solving skills

• Skill with analytic tools ranging from relational databases and SQL to Excel, and Python/R

• Ability to tell a clear story with data and translate to business and customer implications

• Skilled with creating effective presentations, tailored to different audiences

• Knowledge of product analytics and digital marketing

Preferred

• Experience with Product analytics tools like Amplitude, Content square, Adobe analytics, etc.

• Experience working with on Premise and/or Cloud analytics environments like Hadoop, AWS, Snowflake, etc.

• Experience with data visualization and enablement tools like Tableau, Power BI, etc.

• Experience in the creation and assessment of A/B tests to support continual optimization.

• Experience instructing analytical, statistical and data science concepts to others

• Experience using sampling techniques to monitor and analyze performance

Cengage Group is committed to working with broad…