Marketing Manager - Fargo

Posted Friday, December 5, 2025 at 7:00 AM

The Marketing Manager provides operational support to the organization by helping plan, organize, and execute the marketing and communication efforts that strengthen our brand, support property performance, and enhance customer experience. This role ensures that marketing work is coordinated effectively, delivered on schedule, and aligned with company priorities across all properties in every region. The Marketing Manager works closely with the Director of Marketing as a partner, helping translate broader marketing goals into clear, actionable steps for the department.

This includes maintaining visibility over initiatives, ensuring consistency in all collateral, and helping improve the quality and organization of the team’s work.

We believe everyone at Goldmark is a leader. The Marketing Manager reflects this by supporting team members, reinforcing cultural and brand standards, and helping bring our vision of creating a better living to life in every touchpoint. This role takes pride in serving others, strengthening relationships across departments, and ensuring that our residents, tenants, prospects, shareholders, and team members experience marketing that is thoughtful, consistent, and customer focused.

• Encourages teamwork, clarity, accountability, and problem-solving.
• Thrives in a fast-paced, collaborative environment.
• Loves bringing structure and creativity together.
• Is highly organized and passionate about delivering exceptional experiences.
• Enjoys working with data and helping translating that to the organization.
• Gets excited to help shape a digital presence and work through continuous improvement.

• Ensure marketing materials, website content, and digital presence contribute to a positive and clear customer experience.
• Support initiatives that improve prospect engagement, lead conversion, and resident understanding of key services.
• Monitor feedback trends (reviews, surveys, online sentiment) to identify opportunities for improvement.
• Support budgeting, forecasting, and tracking vendor expenses for marketing-related tools and services.
• Review performance metrics (ILS, website, social, SEO, reputation) and identify areas for optimization and cost efficiency.
• Provide performance summaries and data-driven recommendations to the Director of Marketing.
• Help plan and organize the execution of marketing initiatives that support leasing, operations, and property performance.
• Coordinate marketing workflows, timelines, and deliverables to ensure projects are completed accurately and on time.
• Collaborate with the Director of Marketing to implement the brand identity and long-range initiatives.
• Assist with coordinating vendor relationships, technology tools, and marketing platforms used by the department.
• Provide cross-functional support and clear communication to internal teams and leadership.
• Provide guidance, feedback, and expectations to specialists, creatives, supporting roles, and property management leadership as directed.

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• Minimum 3 years of marketing experience with increasing responsibility.
• Five years of experience with websites, SEO fundamentals, social media, digital performance metrics, or similar tools.
• Strong organizational and operational skills with the ability to balance multiple deadlines.
• Ability to translate clear plans and coordinated workflows.
• Excellent written and verbal communication skills.
• Ability to build collaborative relationships with internal teams, property staff, and external partners.
• High level of initiative, reliability, and follow-through.
• Ability to problem-solve and adapt in a fast-paced, multi-location environment.

• Experience in multi-family housing, property management, or real estate marketing.
• Familiarity with ILS platforms, website CMS systems, GBP management, or digital reputation tools.
• Experience coaching others or supporting a team…