Media Strategist

Position: Performance Media Strategist

Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. We’re proud to offer many development and advancement opportunities to our nearly 50,000 members of the Sanford Family who are dedicated to the work of health and healing across our broad footprint.

Work Shift:

8 Hours - Day Shifts (United States of America)

Scheduled Weekly

Hours:

40 Salary Range: 27.50 - 44.00

Union Position:

No

Department Details

Flexible work policy with hybrid and remote options available.

Summary

Collects and analyzes information regarding different media channels, such as TV, print, radio, outdoor media, disruptive media, online video, social, display, programmatic, etc. Creates, executes, and manages buying recommendations and plans, reporting on the efforts.

Job Description

Accountable to the planning, implementing and managing of paid media. Evaluates and presents new media opportunities to account services and other team members. Negotiates contracts and rates with all media outlets while managing relationships. Creates media proposals. Possesses knowledge of emerging trends in paid/performance media.

Collaborates with account services, research, creative services, communications and content teams to develop integrated marketing strategies. Executes advertising and marketing plans in accordance with approved budgets and meets all submission deadlines. Works with team to coordinate ads for buys and communicates to account services, project management and creative teams. Traffics assets to media outlets on time. Optimizes media mix, as needed, to reach outlined goals.

Reports on effectiveness of efforts. Provides excellent customer services to internal and external partners.

Possesses well-rounded knowledge of various media platforms, both digital and traditional, and the nuances between each platform. Displays the ability to be self-motivated, detail-oriented and organized.

Qualifications

Bachelor’s degree in communications, marketing, journalism or closely related field required.

Minimum of five years professional experience in media planning and buying required, preferably at an agency. Demonstrates the ability to work in a fast-paced environment. Expert proficiency in Microsoft products such as Word, Excel and PowerPoint.

Certifications in Google Adwords and/or Google Analytics strongly preferred.

Sanford is an EEO/AA Employer M/F/Disability/Vet.

If you are an individual with a disability and would like to request an accommodation for help with your online application, please call or send an email to talent.

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