Email Strategist

Help email clients to help grow revenue and reach through campaigns, SMS, and automations.

AdShark is a performance digital marketing agency based in Fargo, North Dakota, that provides businesses in all industries with creative marketing solutions to grow fast ! We are looking for an Email Marketing Strategist to partner with our email & SMS clients on their campaigns, flows, and automations. The ideal candidate has a hunger to help clients scale revenue, and a strong marketing background and email/SMS experience.

Join our team & see why the FMWF Chamber selected AdShark as the Young Professionals’ “Best Place to Work” in 2023!

The Email Marketing Strategist is a pivotal role at AdShark that will oversee the strategy, execution, and optimization of all email marketing & SMS initiatives. This individual will help facilitate the campaigns & automations/flows for our email clients, while also helping us continue to scale and grow email marketing & SMS as a vertical in our business. You’ll also have the opportunity to collaborate with some of the most fun, creative, and strategically-minded marketers this side of the Mississippi… and some amazing clients, too.

(P.s… most of our email marketing efforts take place in Klaviyo – if you have Klaviyo and/or eCommerce marketing experience, that’s a huge plus!).

The beauty of life at AdShark is that no two days are entirely the same. You’ll be presented new challenges that will help both YOU and your clients grow.

Typical tasks may include, but are not limited to:

• Developing various email marketing strategies for our email marketing clients, including:
  • Audience segmentation & strategy
  • Automation & flow development
  • Email design and written content planning
  • Tracking and reporting on campaign performance
• Working within our email platforms (Klaviyo, mostly) and staying up-to-date on the latest platform updates, trends, and insights
• Understanding ecommerce marketing best practices and educating our team on ways to grow ecommerce accounts
• Building strong and lasting relationships with our email marketing clients
• Collaborating with our PPC and Creative departments on various marketing strategies that overlap between email/SMS and digital ad campaigns
• Helping our clients grow and scale their revenue attributed to email & SMS
• Routinely presenting and building reports to show the value of our email marketing initiatives
• Assisting with business development needs as it relates to email marketing, including helping to develop proposals for new email clients + building collateral to help promote them
• Researching your clients’ competitors, their industry, and their products to have a thorough understanding of strategies that will convert for their audience(s)
• Identifying opportunities to improve performance and optimizing email campaigns based on data, new product offerings, audience signals, and more
• Onboarding new email marketing clients and making sure they have a successful transition into working with AdShark on email services
• Identifying gaps and opportunities within AdShark’s processes or service offerings, and finding ways to continue to add value to our small (but growing) company
• Helping us identify the best way to scale your department, and add onto your team
• Having SO much fun that you start to question if this is really “work”

For us, it’s not about decades of experience at other agencies or lofty expectations about your knowledge of digital advertising platforms.

Instead, we look for well-rounded employees with strong marketing instincts & a desire to help their small business clients grow. Some traits that indicate a perfect fit include:

• The ability to quickly and effectively learn new skills
• Proactivity and resourcefulness
• Strong judgment and decision-making abilities
• A great work ethic and the ability to keep oneself busy in meaningful ways
• Passion for digital marketing and scaling revenue
• Accountability and the ability to own (and learn from) mistakes
• Alignment with our core values:
  • Committed to Client Success
  • Do What's Right
  • Strive for Excellence
  • Spreading Happiness
  • Embracing change and innovation