Senior Media Strategist​/Buyer

Overview

Job Summary This role will specialize in media strategy, media operations, media planning, and media buying, developing and executing integrated media strategies to drive measurable results and long-term client partnerships. This role blends strategic leadership with hands-on campaign execution, media spend analysis, and client engagement to enhance paid media performance and customer retention across key accounts.

• Develop, oversee, and present end-to-end media strategies and media plans, from initial planning through execution, optimization, and post-campaign analysis.
• Lead media mix strategy and budget allocation across multiple platforms and channels to achieve client goals.
• Analyze media spend and performance to optimize budget efficiency, pacing, and ROI, providing clear recommendations based on data-driven insights.
• Oversee campaign execution and ongoing optimizations for white-glove and key accounts, ensuring delivery, performance, and client expectations are met.
• Conduct in-depth campaign analysis and compile detailed monthly, quarterly, and ad hoc performance reports for clients of varying scale and complexity.
• Present campaign results, insights, and strategic recommendations to clients, including participation in in-person meetings focused on performance updates, optimization opportunities, and retention.
• Support client retention efforts by maintaining proactive communication, delivering strategic insights, and identifying opportunities to grow and strengthen client relationships.
• Collaborate cross-functionally with sales, ad operations, analytics, and account teams to align media strategies with broader client and business objectives.
• Research the evolving media landscape, staying current on industry trends, emerging platforms, and best practices to inform strategy development.
• Assist with market research and audience analysis, including defining audience segments using Boolean logic and other targeting methodologies.
• Establish and maintain tracking parameters using GA4 and GTM to measure relevant user actions and campaign success.
• Utilize data visualization tools to translate complex performance data into clear, actionable insights for internal stakeholders and clients.
• Attend and present results for accounts, acting as a strategic media advisor.
• Support media relations initiatives by collaborating with internal teams and external partners to align placements and strategy.
• Demo advertising platforms for prospective self-service customers and assist self-service clients with campaign setup, management, and reporting.

• Preferred Bachelor’s degree in Marketing, Advertising, Communications, or a related field; or equivalent professional experience.
• 5+ years of experience in a client-facing media, digital advertising, or marketing role.
• Proven track record of developing media strategies, managing complex campaigns, optimizing performance, and delivering results aligned with client objectives.
• Strong strategic thinking skills with the ability to translate client objectives into effective media strategies.
• Advanced analytical skills with experience in media spend analysis, performance measurement, and optimization.
• Proficiency in data visualization and reporting, with the ability to present insights clearly and confidently.
• Experience defining and activating audience segments using Boolean logic and advanced targeting techniques.
• Proficiency in Google Workspace tools, especially Google Sheets and Google Slides.
• Excellent communication, presentation, collaboration, and problem-solving skills.
• Strong client relationship management skills with a focus on satisfaction, retention, and long-term growth.
• Must possess a valid driver’s license and a driving record that is insurable by the company.
• Must carry an acceptable level of vehicle insurance as required by the company.

Expected compensation for this role is between $73,000 and $90,000/year, based on qualifications and experience.

Forum Communications Company is a family-owned media and technology leader with more than a century of delivering trusted, quality journalism and innovative business solutions.…